LastPass, a leader in password and identity management solutions, announced that Esther Flammer has been named Chief Marketing Officer (CMO). Flammer will oversee the global marketing organization and strategy, including corporate marketing and communications, product marketing, demand generation, digital and growth marketing, and marketing operations and analytics.

“I’m excited to join LastPass as I’ve benefited firsthand from the value of LastPass as a customer”

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Flammer brings more than 20 years of marketing industry experience to LastPass with a proven track record of driving aligned go-to-market strategies at high-growth B2B tech companies. Prior to joining LastPass, Flammer served as CMO at Wrike, a powerful work management platform for the enterprise, which was acquired by Citrix in 2021 and transitioned into a standalone entity in 2023. Her strategic, dynamic marketing leadership has driven successful growth and acquisition at technology companies including Conga (Apttus), Convercent (OneTrust), and Return Path (Validity). Flammer’s accomplishments have been recognized in the Denver Business Journal’s 2021 Outstanding Women in Business list and Influitive’s 2023 Elite 18 Customer-Led CMOs List.

“Esther joins LastPass at a critical time in the growth of our company, and we’re pleased to welcome her aboard,” said Karim Toubba, CEO of LastPass. “Esther’s success in working with high-growth technology companies, scaling marketing programs and optimizing go-to-market strategies will be instrumental in supporting our efforts in 2024 and beyond.”

“I’m excited to join LastPass as I’ve benefited firsthand from the value of LastPass as a customer,” said Flammer. “I am excited to spearhead a robust go-to-market strategy that centers around our customers’ trust and their experience with our market-leading solutions.”

Flammer is a frequent speaker and contributor on topics related to marketing and women in leadership with key marketing publications, podcasts, and at notable events such as Dreamforce. She is active in mentoring, inspiring, and recruiting marketers at all career levels and advocating for greater diversity in the industry.

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