HYP3R, the leading innovator in location-based marketing, announced its Series A financing of $17 million with participation from Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors. Earlier this year, HYP3R graduated from Salesforce Accelerate and was named one of the World’s Most Innovative Companies by Fast Company.

“Travel and retail are multi-trillion dollar industries experiencing significant disruption,” says Jillian Manus, managing partner at Structure Capital. “HYP3R bridges the digital and physical worlds in ways never seen before, bringing companies closer to their customers and building brand advocates through marketing that customers actually welcome.”

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This new funding expands the company’s ability to build more enterprise-level relationships and continue to deliver unprecedented marketing efficiency to its partners. Some of the leading companies in travel, retail, fitness, and entertainment use HYP3R to acquire and engage high-value customers in the context of location. The HYP3R platform geofences hotels, casinos, cruise ships, airports, fitness clubs, stadiums and shopping destinations across the globe.

“We partnered early with HYP3R and have seen incredible results,” says Craig Smith, president and managing director of Marriott International, Asia Pacific. “They not only enable us to engage seamlessly with our guests but also deliver valuable insights into what guests are thinking and care about. Our partnership with HYP3R has helped us enhance loyalty and increase market share.”

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“Our mission is to make marketing efficient for businesses and delightful for consumers,” explains Carlos Garcia, HYP3R CEO and co-founder. “We achieve this by helping our partners reach high-value customers — people who have been to the company’s or competitor’s locations. We then make it easy to retain customers long-term through real-time, authentic engagement.”

Thayer Ventures managing director, Chris Hemmeter, says, “We look at a lot of companies focused on travel. At HYP3R, we found a dynamic team with the energy and talent to lead innovation in travel and hospitality marketing.”

HYP3R has the ability to surface trends and show competitive threats, such as whether customers are jumping to competitors. The platform also provides rich insights into what consumers value and choose to share.

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