New Conversational Marketing Platform Built on ActiveCampaign to Help Businesses Create Better Experiences for Their Customers

ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for each customer.

Conversations gives small businesses an easy way to connect and engage with current and potential customers, wherever they are, collecting all the touchpoints in ActiveCampaign. Whether started via chat or email, all Conversations are managed through one unified inbox, accessible online or through the mobile app, so small businesses can understand the entire customer journey and give each customer a personalized experience.

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“We turned on Conversations as another way to reach our current and potential customers,” said Sian Bishop, Brand and Marketing Manager at Gelato Messina. “Since enabling Conversations for our website, we’ve turned more than 50% of visitors into new contacts. ActiveCampaign has become essential to our marketing since we started using it and now we’re seeing a direct impact on how we can continue to grow through Conversations.”

“Each interaction a customer has with your business matters,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “Conversations gives small businesses the tools they need to execute an integrated marketing campaign while communicating with customers when and where they want to. And because it’s connected to ActiveCampaign, it’s easy to optimize the experience with automations, finding that right blend of automation and human touch.”

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Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its SaaS platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

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