Adaptiva Names Yong Kok Kee Regional Sales Director, Asia as Company Accelerates Global Expansion

Adaptiva Names Yong Kok Kee Regional Sales Director, Asia as Company Accelerates Global Expansion
With Increased Demand in ASEAN, Veteran Sales Leader Takes Charge on the Ground

Adaptiva, a leading, global provider of endpoint management and security solutions for enterprise customers, announced that it has hired Yong Kok Kee to lead sales efforts in Southeast Asia. Yong will be based in Singapore as Adaptiva extends its global reach.

“Through our partners, Adaptiva has cultivated a strong presence in Southeast Asia, but as product demand has surged, the time is right to establish a dedicated Adaptiva sales team,” said David Langston, chief revenue officer at Adaptiva. “Yong Kok Kee is the right person to lead sales and showcase Adaptiva’s value in this incredibly tech-savvy region. He adds a tremendous roster of contacts and deep, trusted relationships with key decision-makers. We are fortunate to add him to our team as we continue to build momentum globally.”

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Yong brings more than 20 years of experience leading complex IT sales in ASEAN. He is known for his ability to assess business needs and develop cost-saving solutions for customers, driving customer satisfaction. His approach has resulted in sharp sales increases for the companies with which he has been affiliated.

Leading sales in Southeast Asian markets for numerous enterprises, including Oracle and BEA, Yong consistently exceeded sales quotas and built out sales operations. Most recently, he served as regional sales director, ASEAN for Sysdig.

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Yong’s experience at Dynatrace, where he served as the country director for Indonesia, stands out because he was able to establish a strong market presence from the ground up and build a sustainable pipeline for Dynatrace Application Performance Management. Yong delivered major wins with banks, insurance companies, finance organizations as well as with service providers and in the public sector — all target areas for Adaptiva.

“Adaptiva has solved some of the most pressing enterprise issues as organizations migrate to the cloud, seek to secure and maintain every endpoint, and need to deliver massive amounts of content to thousands of devices,” said Yong. “The company presents an elegant solution that is quite innovative and compelling. I am excited to introduce all of Adaptiva’s product capabilities to leaders throughout the region, and I can’t wait to work with the outstanding team that Adaptiva has assembled.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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