CPG, Retail and Financial Services Lead the Way in Marketing Operations Efficiency

BrandMaker, the leading innovator in Marketing Operations solutions, announced the accelerated adoption of its Marketing Operations platform driven by a significant increase in new customers and strong organic growth. New customers signing up to the BrandMaker Marketing Operations platform in 2020 grew 175% year-over-year, many of which are global household brands, including the largest specialty consumer electronics retailer in the U.S., a top 10 U.S. bank, several multi-national CPG conglomerates, and a major fashion retailer in EMEA.

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Demand for superior marketing operations is driven by the need for agile and efficient marketing that has quantifiable ROI and is meticulously aligned with an organization’s business strategy. This need has become an acute priority as many organizations battle to adapt to a constantly changing business and consumer environment as a result of Covid19.

The BrandMaker award-winning Marketing Operations platform is finding favor with global marketing leaders because it effortlessly provides the intelligence, insights, and tools they need to drive global campaign and budget visibility, agility, and operational efficiency, all of which remain the cornerstone to delivering high-impact marketing and business outcomes.

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Said Mirko Holzer, CEO BrandMaker: “BrandMaker’s outstanding growth is driven by our commitment to eliminate the low-value, labor-intensive work many marketeers face in managing campaigns and marketing operations so they are free to focus on the strategic and creative priorities that will drive better business outcomes. CMOs who can capitalize on global campaign agility and efficiency will be better placed to respond and succeed in what is likely to be a highly volatile and dynamic 2021.”

BrandMaker introduced a Marketing Operations Maturity Model in 2020 to provide a framework to identify priorities and gaps in processes and technology within global marketing organizations. It helps determine a marketing operations project roadmap that works towards strengthening operations with strategies and tactics to address each priority/gap.

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