Conversica, Inc, the leading provider of Conversational AI solutions for enterprise revenue teams, announced its new solution for marketing automation platforms (MAPs) that embeds AI-powered, human-like, real-time conversations directly into key pipeline-generating marketing activities.

“We know embedding two-way conversations directly into inbound lead processes works because we’ve seen it in action. Our continued investment in leading the way for the next level of marketing automation is the result of years of perfecting it for our customers”

This first-of-its-kind industry advancement enables marketers to integrate Conversica’s Conversational AI solution directly into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub, and Microsoft Dynamics 365 Marketing to trigger highly personalized, human-like dialogs when prospects show interest, dramatically increasing sales conversions as much as 10x. Conversica’s Powerfully Human® conversations maximize marketing impact through dynamically generated dialog that influences and persuades across the customer lifecycle, transforming MAPs from one-way outreach tools into AI-driven rapid response and engagement platforms.

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Real-Time AI Conversations for Marketing Automation

Marketing automation platforms for lead engagement with one-way email outreach and rigidly defined journeys have remained largely unchanged for the past two decades. With its industry-first marketing automation platform strategy, Conversica is embedding dynamic two-way conversations directly into the platforms that marketers rely on to uplevel engagement and guide leads through the funnel to post-sale loyalty and growth. This allows marketers to see the immediate results from conversational nurturing streams. The “No-Reply@company” finally goes away.

As part of this strategy, the company recently announced Conversica for Marketing Cloud is available on Salesforce AppExchange, enabling users to directly embed two-way conversations into Journey Builder. Conversica will also be showcasing its MAP solution for Marketo at the Adobe Summit on March 25-28.

Digital Assistants at Work

Conversica’s MAP strategy is already helping companies unearth significantly more revenue opportunities. An enterprise information management company uses Conversica’s two-way marketing automation strategy to circle back with prospects that have gone dormant, notably catching deals over holiday weekends that would have otherwise slipped through the cracks. The Friday before Labor Day, a prospect responded to outreach from the company’s Revenue Digital Assistant™, after the office had gone home.

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The power of AI-powered assistants is their ability to answer any lead’s questions and prepare them for a call with a sales representative. When this team returned to the office on Tuesday, they had sales-ready opportunities in their inbox. Thanks to the automated re-engagement strategy, a notable half-million-dollar deal was closed by the following Friday.

“We know embedding two-way conversations directly into inbound lead processes works because we’ve seen it in action. Our continued investment in leading the way for the next level of marketing automation is the result of years of perfecting it for our customers,” said Jim Kaskade, CEO of Conversica. “Marketers can finally go beyond the one-way nurture blasts to engage leads on a deeper level, allowing them to talk ‘WITH’ their audiences instead of talking ‘AT’ them. We will continue to expand the availability of our next-gen MAP strategy across all platforms to bring the power of two-way dialog to more marketers, enabling them to supercharge their campaigns with unparalleled control and efficiency at scale, all directly within the Marketing Automation Platform they already use. But the true value will be an order of magnitude in conversion rates. That’s what marketing and sales teams will care about.”