Formstack, a PSG and Silversmith-backed software-as-a-service (SaaS) company that provides a versatile, no-code suite to create and orchestrate workflow with custom forms, documents, and eSignatures, today announced the acquisition of Chicago-based forms provider, Formsite. This acquisition aligns with Formstack’s mission to empower users with practical solutions to everyday work problems and bolsters its position as a leader in the data capture and forms market.

Over the past few years, Formstack has expanded its data capture capabilities to include document creation and management, electronic signature capture, and visual workflow building, enabling users to tap into powerful, end-to-end workflow automation. The combined capability is delivered as part of a powerful suite of tools that allows users to put their data to work for them in any number of ways and deliver relevant information to key systems via countless integrations with third party tools. Over 20,000 organizations, including Advent Health, Virgin Galactic, and Netflix rely on the Formstack suite of products to collect and manage data.

With this acquisition, existing Formsite customers will gain access to Formstack’s differentiated capabilities and advanced workflow automation. It will also enable Formstack to reach a wider audience and offer a broader range of solutions, ultimately strengthening its position in the market and improving its ability to meet the evolving needs of businesses and organizations.

Marketing Technology News: RTB House Introduces Generative AI Technology for More Precise Audience Insights

“Formstack has a history of helping customers capture data and put it to work,” said Rob Lawrence, Chief Operating Officer of Formstack. “This acquisition strengthens our position as a leader in the data collection market and will also enable Formsite users to tap into all of our additional offerings and derive even more value from their current deployments of Formsite. We are excited to welcome these new customers and the Formsite team to the Formstack community, and introduce them to our world class service and product offerings.”

Founded in 1998, Formsite was started by Randy Vroman as a way to help a colleague create their own Internet survey without assistance from others. Over 25 years, Formsite’s data capture capability has evolved to allow customers to build online forms and surveys without the need for programming knowledge. With over 10,000 customers, Formsite has grown organically without any external investors, stockholders, or pressure to compromise their mission to provide a world-class online forms and surveys platform.

“We’re incredibly excited about the value this acquisition will deliver to Formsite customers,” said Randy Vroman, CEO of Formsite. “Formstack has built an incredible suite of workflow automation tools that will allow our customers to put their data to work in new and interesting ways. Our customers can expect the same great product experience and responsive customer service they have come to expect from Formsite and will experience complete continuity with no disruption to their current data capture solutions.”

Over the next few months, the teams will be working on deeper integrations between the two offerings and the Formsite team will be stepping into new roles at Formstack.

Marketing Technology News: MarTech Interview with Janaka Fernando, Optimizely Practice Director at Valtech