Delivra —a provider of advanced email marketing automation and a part of the CM Group family of brands—announced a partnership with Episerver, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.

“We’re thrilled to partner with Delivra to help more customers easily leverage data in their email and SMS marketing strategies. This partnership delivers dramatic improvements in marketing automation while bringing new capabilities across optimization and reporting for campaigns, which can elevate a customer’s entire marketing strategy,” said Karen Chastain, Senior Director Global Alliances at Episerver.

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The partnership with Episerver brings new advantages to Delivra customers including the ability to:

• Use customer behavior data to drive complex segmentation and nurture campaigns
• Leverage multi-channel engagement data to deliver the personalized digital experience customers expect
• Optimize multi-channel campaigns with tools built for enterprise, B2B and B2C

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“Individuals today expect a personalized experience, especially in their inbox. By partnering with Episerver, we can offer the next level in marketing automation to their customers so they can meet those expectations. Customers who use the integration will gain the ability to create more personalized campaigns with a simpler process. And with Delivra’s flexible data structure and customizable reporting, they get visibility across their marketing strategy, allowing them to uncover more opportunities for future engagement,” said Mike Barnes, Director of Partnerships at Delivra.