eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses, announced the appointment of Chris Greta as its first chief creative officer. With 36 years of experience in the advertising, branding and creative industries, Greta will lead the company’s overall creative vision and strategy, including creative direction for client marketing, as well as the company’s corporate marketing programs and product experience.

“We are delighted to welcome Chris to the team. With his unparalleled success developing cutting-edge creative for companies in a variety of industries, he will drive a culture of creativity that will guide every facet of our business.  For our elective healthcare and other small-business clients, he will be instrumental in redefining the level of marketing sophistication, creativity and effectiveness available to them,” Bob Fabbio, CEO and Co-founder, eRelevance said.

Greta will help eRelevance deliver creative excellence previously beyond the reach of small businesses.

He has held various senior art director and creative director roles at several direct marketing, advertising, branding and creative agencies.  He founded The Ad Ranch, a full-service agency, which he sold to Catapult Systems. He later formed Slingrock.com, an award-winning interactive, branding, design and marketing agency.  Most recently, he served as senior brand architect, creative director and creative facilitator at The 24 Hour Brand.

This appointment reflects eRelevance’s ongoing commitment to making enterprise-level marketing sophistication affordable for small businesses such as elective healthcare practices.

For a small business, choices for customer marketing to generate repeat business were once limited to paying slow, expensive consultants or trying to do the work on your own with antiquated tools. eRelevance makes sophisticated marketing available to small businesses as a tech-powered service. Moreover, it’s easy to use – no complicated software to use or expensive marketing consultants required.

Their marketing experts leverage innovative technology to market to customers on behalf of small businesses using everything from data and analytics to targeting specific groups of customers and digitally surround them — giving smaller brands sophisticated marketing that would otherwise be out of reach.