inMotionNow Unveils New Integration with Adobe Experience Manager

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Latest Update Follows a Series of Enhancements the Creative Workflow Management Provider Has Released Heading into the Adobe MAX Conference

inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, has unveiled a new integration with Adobe Experience Manager at the Adobe MAX conference. The inMotion product facilitates the flow of creative work from request to approval. The final project can then be directly added in Experience Manager Assets for teams to access. The new integration removes complexity and simplifies creative workflows by weaving these two important tools together.

“One of the value propositions inMotionNow delivers to creatives is automating the administrative aspects of creative work that sap valuable time that would be better spent on design thinking. Our integration with Adobe Experience Manager helps our joint customers by streamlining the management of assets between the two solutions,” Alex Withers, CMO, inMotionNow said.

The integration is simple to setup and enables users to download and upload files to Experience Manager directly from within inMotion. For example, a project manager can add files approved through the inMotion workflow for publication to designated Experience Manager projects – adding new graphics for a Halloween promotion or referencing last year’s Halloween promotion.

The product integration is flexible and can support a counter workflow as well. For example, a new asset added to Experience Manager can be uploaded into the inMotion review and approval workflow from within the inMotion platform.

“inMotionNow serves creative and marketing talent who are also typically heavy users of Adobe products. This particular integration was a popular request of our joint customers and we’re excited to unveil it in time for the Adobe MAX conference,” added Withers.

The inMotionNow creative workflow solution helps marketers and creatives better collaborate to produce the creative assets marketers need to build brand awareness and drive leads. The latest integration follows a number of new enhancements the company has released already this year, including the following:

  • New review and approval module. In January, the company released an all-new online review and approval module. The tool brings clarity, collaboration and speed to what is often a cumbersome process of getting creative assets edited and approved for distribution. In large corporate environments, reviews alone can take just long as the project itself; inMotionNow customers get creative assets to market 76 percent faster.
  • First-of-a-kind HTML email review feature. In May, inMotionNow provided users with a highly requested ability to markup HTML email proofs within the online review platform. Rather than passing HTML files around by email, creatives and marketers can post these to a collaborative environment, with threaded context, regarding the campaign, target audience and goals – which in turn facilitates an expedited review and approval process.
  • Security and compliance enhancements. In August, the team added secure creative review and audit trail features designed to meet the needs of those working in regulated markets. For example, food packaging and pharmaceutical enterprises have specific FDA compliance requirements in labeling and digital signatures such as 21 CFR 11.

“Creative brilliance can’t drive revenue if it’s locked up in a creative brief, stalled in review, or forgotten on someone’s laptop. inMotionNow is focused on streamlining the entire process, providing headspace for creatives to do the what they do best, and ultimately, get polished products into market delivering business results for an organization sooner rather than later,” said Withers.

Adobe Experience Manager in Adobe Marketing Cloud, part of Adobe Experience Cloud, enables brands to easily manage content and assets, and compose engaging digital experiences across channels and properties.

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