There’s no question that mobile is the most transformative force in retail today, a trend that was on full display …
A Review of the Top 20 Acquisitions in the Marketing Technology Landscape
MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with …
Sky Invests in Synamedia to Embrace the Future of Video
As the Globe Shifts Its Preferences from Viewing the Video through Traditional Capabilities, Strong Industry Players like Sky Are Paying …
Sony’s Crackle Shines by Leveraging the Technologies of the Deloitte-Salesforce-Adobe Nexus
Sony Crackle, a Sony Pictures Entertainment Venture, Is a Free Video Streaming Service Platform. Aided by the Deloitte-Salesforce-Adobe Trinity, Crackle …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution
Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced …
Adobe Fortifies Tech Offerings with New Identity Authentication Protocols
The Company Announces a Host of Features for Banks, Financial Institutions, and HR Teams. They Are Also Rolling out Enhanced …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering …
A Short Side View of Customer 360
A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area …
Adobe’s Audience Manager Gets New Features to Deliver Tailor-Made Experiences
Adobe Is Ramping up Their Customer Data Platform by Adding Two Critical Features to Help Brands Refine Targeting Practices Adobe …
As Display Overtakes Search Among High-Tech Advertisers, Is the Industry Ready?
Spending on digital advertising continues to increase at a remarkable rate, with US growth projected to eclipse 18% between 2018 and 2019. …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
2018’s Cyber Monday Breaks All Records, Reports Adobe
Adobe Leverages Their Powerful Analytics Engine to Conclude Record Sales of $7.9 Billion on Cyber Monday for the Year 2018 …
20 CMOs to Follow on Twitter
MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, …
Adobe Completes Acquisition of Marketo
Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of …
Aligning Business Objectives with Established and Potential CMS Markets
Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share …
15 MarTech Pros Share Their Most Valuable Experiences and Insights
Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech …
Adobe Accelerates Experience-Driven Commerce With Major Advancements To Magento Commerce Cloud
First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable Adobe unveiled its …
Adobe Advertising Cloud Debuts Partnership with Flashtalking
Partnership to Enable Launch of Identity-Based Ad Management and Insights for Advertisers While choosing an ad server may have been …
Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year
Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 …