Browsing Tag

Adobe

Dentsu and its CXM powerhouse Merkle, Share Key Insights on Identity, Adobe Campaign Standard Adoption, and Building D2C Platforms at Adobe…

Three sessions focus on pivotal trends shaping the digital landscape Dentsu (www.dentsu.com) and Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming virtual Adobe Summit—The Digital Experience Conference 2021 on April 27 and 28. With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights…

Adobe Co-Founder Dr. Geschke Passes At 81

It is with profound sadness that Adobe shares the passing of the company’s beloved co-founder, Dr. Charles Geschke. Dr. Geschke passed away on Friday, surrounded by his family. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk “I could never have imagined having a better, more likable, or more capable business partner. Not having Chuck in our lives will leave a huge hole and those who knew him will all agree.” Dr. Geschke co-founded Adobe in 1982…

Adobe Announces Executive Retirement

Adobe ,today announced that executive vice president and CFO John Murphy intends to retire in 2021 to spend more time with family and friends and focus on philanthropy. Murphy will stay on as needed to ensure an orderly transition as the company identifies a successor. Adobe will be conducting a search and evaluating internal and external candidates. Marketing Technology News: MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy “John has made significant contributions to Adobe for which…

CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards

IDG’s CIO — the executive-level IT media brand providing insight into business technology leadership — recognizes business technology innovation with the US 2021 CIO 100 award winners and Hall of Fame inductees. The teams and executives receiving these prestigious awards went above and beyond in a year that required not only agility, but innovation. The 2021 honorees are inspiring examples of how IT leadership, business partnerships and customer engagement set organizations up for success. Marketing Technology News: Why…

Traction Welcomes Brian Hovis as Senior Partner, Head of Performance Marketing

Traction , the San Francisco marketing accelerator that is a consultancy for in-house teams, welcomes Brian Hovis as Senior Partner and Head of Performance Marketing. Brian brings 20+ years of brand-side experience to Traction. He previously held the positions of Vice President Marketing for Nordstrom, Senior Vice President & Global Head of Digital Marketing for Citi, Vice President of Marketing for Experian, as well as digital leaders hip roles for Intuit and Sony Electronics. Additionally, Brian…

Adobe Partners With All 50 US States to Modernize Digital Experiences for Citizens

Adobe, today unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Cloud and Adobe Document Cloud. The partnerships exist across individual agencies at the state, county and city levels. Using Adobe Experience Cloud, governments are revamping their online presence, making their websites and apps easier to navigate, ensuring content is personalized and updated in real-time, and creating intuitive forms that work on any device. Governments have also…

Qumu Hires Chief Revenue Officer to Drive Global Revenue Growth

Qumu Corporation, a leading provider of cloud-based enterprise video technology for organizations of all sizes, today announced that Lauren Goldstein has joined the Qumu leadership team as Chief Revenue Officer. Goldstein will lead Qumu’s global sales organization as Qumu ramps up growth to help companies meet the need for video-based collaboration and engagement with employees, customers and partners. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy…

Technology and Media Entities Join Forces to Create Standards Group Aimed at Building Trust in Online Content

Adobe, Arm, BBC, Intel, Microsoft and Truepic Form Coalition to Develop End-to-End, Open Standard for Tracing the Origin and Evolution of Digital Content A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media…

Adobe Collaborates with Easyship to Improve Shipping Solutions for Merchants

Easyship will provide turnkey, scalable global shipping solutions for Magento merchants Easyship, the leading shipping software for eCommerce, has been on a mission to make shipping, easy for global brands. Today, the software company takes an important step in that journey by becoming one of the two select automated shipping and fulfillment solutions for Magento merchants. Easyship is also now an Accelerate Partner in the Adobe Exchange Partner Program. With Easyship’s full-service shipping solutions, Magento customers…

Listrak Joins Adobe Exchange Program as Accelerate Partner

New integration advances Listrak’s mission to help retailers achieve true cross-channel orchestration of email, SMS and behavioral marketing Listrak, the leading digital marketing cloud technology provider for retailers, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. This collaboration enables Fortune 100 and leading direct-to-consumer (DTC) brands to deliver highly personalized, cross-channel experiences across the entire customer journey. Additionally, marketers using Listrak’s…

Unbxd Joins Adobe Exchange Partner Program to Automate Site Search and Relevance Setup for Adobe Customers

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solutions, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. Through this collaboration, all existing and prospective customers will be able to orchestrate relevant, personalized, and intelligent product discovery experiences. With the surge in online shopping due to COVID-19, and with the 2020 holiday season logging a record $188.2Bn in online sales - there is tremendous pressure on online stores to offer a…

Adobe Completes Acquisition of Workfront

Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile,…

Vibes Names Adobe Alum Patrick West to Lead Enterprise Partnership Initiatives

Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…

Adobe to Acquire Workfront

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to…

M-Files Partners with Adobe to Provide Easy and Secure Document E-Signatures

Legally binding e-signatures can be easily applied to any document managed by M-Files to speed up transactions and approvals with Adobe Sign M-Files Corporation, the intelligent information management company, announced the integration of Adobe Sign, the market leading e-signature solution in Adobe Document Cloud, in the M-Files intelligent information management platform. E-signatures provide an efficient, legal way to obtain consent or approval on electronic documents and forms, and they can replace handwritten…

Cision Insights and Adobe Win 2020 PRNEWS Platinum Public Relations Award for Best Use of Data and Measurement

Cision Insights, Cision's technology-powered, research-based communications consulting arm, is pleased to announce that it took home a coveted PRNEWS Platinum PR Award for its work with Adobe on optimizing PR impact through data. The win in the category of "Best Use of Data and Measurement" showcases the close collaboration between Adobe and Cision Insights' media experts to hone strategies, increase efficiencies and improve results of Adobe's PR efforts through a data-informed, fact-based communications analysis. "We're…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

PROS Expands Adobe Collaboration to Include Magento Commerce to Help Businesses Further Accelerate the Move to Digital

Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B…

C3.ai, Microsoft, and Adobe Combine Forces to Re-Invent CRM With AI

C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. announced the launch of C3 AI CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives customer-facing operations with predictive business insights. Marketing Technology News: Global Study Reveals Profound Shifts in Shopper Behaviors Likely to…

Alteryx Partners with Adobe to Advance Marketing Insights and Accelerate Business Outcomes with Alteryx Analytic Process Automation

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…