Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of …
Aligning Business Objectives with Established and Potential CMS Markets
Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share …
15 MarTech Pros Share Their Most Valuable Experiences and Insights
Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech …
Adobe Accelerates Experience-Driven Commerce With Major Advancements To Magento Commerce Cloud
First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable Adobe unveiled its …
Adobe Advertising Cloud Debuts Partnership with Flashtalking
Partnership to Enable Launch of Identity-Based Ad Management and Insights for Advertisers While choosing an ad server may have been …
Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year
Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering …
Dreamforce Interview with Jon Miller, CEO and Co-Founder, Engagio
"ABM is a strategy. It’s a fundamental way of managing your go-to-market business to drive better quality pipeline and revenue …
Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences
Industry Leaders Team Up to Help Customers Connect Data Across their Organizations, Find Powerful Insights and Deliver Intelligent Services with …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from Martech Series. Original Martech Insights from the Week Gone By. Our staff writers compiled a bulletin covering …
Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners
Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) …
Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition
Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for …
Adobe Announces Innovations in Video Suite at IBC 2018
Adobe Creative Cloud adds Upgraded Features to Its Inventory to Support Video Professionals Adobe Creative Cloud’s expanded capabilities will provide …
Affinio Joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey
Affinio Selected as Part of Microsoft’s Intelligent Customer Journey for Retail, Providing a New Level of Customer Intelligence to Retailers …
Outreach Recognized as Top Startup by LinkedIn
Outreach Ranked 15th on LinkedIn’s Annual List Celebrating the Startups Where the World Wants to Work Now Outreach, the leading …
Interview with David Mason, CEO and Founder, StudioNow
"Brands and agencies do not have much data to help determine how much to spend on creative and production because …
Interview with Barbara Bates, CEO, Hotwire
"As a business leader who fully embraces technology advancements such as AI, I can't forget about the human element that …
CIO Summit: The CIO as Digital Change Agent Will Capture the Conversation at HMG Strategy’s Boston CIO Leadership Conference
As organizations move forward with their digital strategies, the CIO is ideally positioned to navigate how the various moving parts …
Quarterly SaaS Spending Reaches $20 Billion as Microsoft Extends Its Market Leadership
New Q2 data from Synergy Research Group shows that the enterprise SaaS market is now generating $20 billion in quarterly …
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …