Adobe

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solutions, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. Through this collaboration, all existing and prospective customers will be able to orchestrate relevant, personalized, and intelligent product discovery experiences. With the surge in online shopping due to COVID-19, and with the 2020 holiday season logging a record $188.2Bn in online sales - there is tremendous pressure on online stores to offer a…

Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile,…

Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to…

Legally binding e-signatures can be easily applied to any document managed by M-Files to speed up transactions and approvals with Adobe Sign M-Files Corporation, the intelligent information management company, announced the integration of Adobe Sign, the market leading e-signature solution in Adobe Document Cloud, in the M-Files intelligent information management platform. E-signatures provide an efficient, legal way to obtain consent or approval on electronic documents and forms, and they can replace handwritten…

Cision Insights, Cision's technology-powered, research-based communications consulting arm, is pleased to announce that it took home a coveted PRNEWS Platinum PR Award for its work with Adobe on optimizing PR impact through data. The win in the category of "Best Use of Data and Measurement" showcases the close collaboration between Adobe and Cision Insights' media experts to hone strategies, increase efficiencies and improve results of Adobe's PR efforts through a data-informed, fact-based communications analysis. "We're…

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B…

C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. announced the launch of C3 AI CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives customer-facing operations with predictive business insights. Marketing Technology News: Global Study Reveals Profound Shifts in Shopper Behaviors Likely to…

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

Advertising Research Foundation or ARF David Ogilvy Awards recognizes the research and creativity behind the most innovative advertising campaigns across a variety of categories. The Courageous Conversation Global Foundation’s (CCGF) “Not A Gun” campaign was announced as the Grand Winner of the 2020 ARF (Advertising Research Foundation) David Ogilvy Awards during a virtual ceremony this evening, sponsored by Ipsos and Twitter.  Celebrating over 25 years, the ARF David Ogilvy Awards honor the research and analytics…

Adobe announced the appointment of Melanie Boulden to its board of directors, effective Oct. 5, 2020. The addition of Boulden expands Adobe’s board of directors from 10 to 11 members. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most Boulden is currently President of the Stills Business Unit for Coca-Cola North America (CCNA), where she leads CCNA’s water, active hydration, tea, and coffee businesses. Beginning January 2021, she will be…

BORN Group, an award-winning global agency that combines creative design, content production, and eCommerce services, is thrilled to announce the launch of their Commercial Business Unit focused on Magento Commerce. As one of Adobe's largest Gold Solution partners serving the commercial market segment, BORN has delivered dozens of successful implementations across the world for growing brands with under $1B total revenue. BORN's Commercial Business Unit is able to provide enterprise-level work to emerging, small, and…

ShipperHQ, the leading Shipping Rate Management solution for online retailers, announced its enrollment as an Accelerate Partner in the Adobe Exchange Partner Program. Through this partnership, merchants will have easy access to leading e-commerce technology to handle the pre-purchase shipping experience. Once integrated with Adobe Commerce Cloud powered by Magento Commerce, retailers will have full control of their online checkout and will be able to tailor the shipping rates and delivery methods that appear to the precise…

eMAM 5.2 expands features for collaborative production, live, and broadcast workflows EMAM, Inc. developer of the widely used eMAM™ media asset management platform, announces Version 5.2 today, including improved integrations with Adobe® Creative Cloud® applications. eMAM worked with Adobe, Alibaba, Amazon, Drastic, Grass Valley, Qumolo, and dozens of technology partners to provide an expanded best-of-breed integrated ecosystem, now available on beta release. Marketing Technology News: Bloomreach Announces New ‘Commerce…

Okta, Inc., the leading independent provider of identity for the enterprise, announced its continued global expansion with the launch of a new office in Japan and the hiring of its first Japan Country Manager, Takashi Watanabe. With a base of customers and a growing local team, Okta is making a long term, strategic investment in the dynamic Japanese enterprise technology market. "Okta’s vision is to enable any organization to use any technology, and that global challenge is more important than ever in today’s remote…

Adobe (Magento) Is Recognized as a Leader for Fourth Consecutive Year for Completeness of Vision and Ability to Execute Adobe announced that it has been positioned by Gartner, Inc. as a Leader in the 2020 “Magic Quadrant for Digital Commerce" research report. This is the fourth year that Adobe (Magento) has been named a Leader, and this year, Adobe achieved the highest placement on the ability to execute axis in the Leader’s quadrant of the 15 participating vendors that were evaluated on their ability to execute and…

Former Adobe executive to steer iText Group through next stage of growth and beyond iText Group, a leading international PDF technology company, announced that seasoned software industry leader Gary Fry has been appointed as the new CEO with immediate effect. The former Managing Director at Adobe Benelux and former CEO at Global Graphics will lead iText through a new chapter of growth. He succeeds Yeonsu Kim, who held the CEO position from 2018 to 2020 and laid the groundwork for the current growth and scaling…

Genesys Cloud integrates with Adobe Experience Platform's Real-Time Customer Profiles to improve personalization, drive higher sales conversion rates and increase loyalty Genesys, the global leader in cloud customer experience and contact center solutions announced it is working with Adobe to help organizations break down data siloes between marketing, commerce, sales and service departments. With a new integration between Genesys Cloud with Adobe Experience Platform, organizations can now gain a deeper understanding of…

Leaders in ecommerce offer a world-class checkout experience to thousands of retailers Bolt, the world’s first Checkout Experience Platform, today announced that it has joined the Adobe Exchange program as a Premier partner. The Adobe Exchange Premier-level partnership recognizes best-in-class technology solutions that help drive innovation, and Bolt joins as one of 24 Premier technology partners. Bolt will provide Magento Commerce merchants with a hyper-optimized, dynamic checkout experience that scales as they grow,…