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Alteryx Partners with Adobe to Advance Marketing Insights and Accelerate Business Outcomes with Alteryx Analytic Process Automation

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards

Advertising Research Foundation or ARF David Ogilvy Awards recognizes the research and creativity behind the most innovative advertising campaigns across a variety of categories. The Courageous Conversation Global Foundation’s (CCGF) “Not A Gun” campaign was announced as the Grand Winner of the 2020 ARF (Advertising Research Foundation) David Ogilvy Awards during a virtual ceremony this evening, sponsored by Ipsos and Twitter.  Celebrating over 25 years, the ARF David Ogilvy Awards honor the research and analytics…

Adobe Names Melanie Boulden to its Board of Directors

Adobe announced the appointment of Melanie Boulden to its board of directors, effective Oct. 5, 2020. The addition of Boulden expands Adobe’s board of directors from 10 to 11 members. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most Boulden is currently President of the Stills Business Unit for Coca-Cola North America (CCNA), where she leads CCNA’s water, active hydration, tea, and coffee businesses. Beginning January 2021, she will be…

BORN Group Announces Commercial Business Unit

BORN Group, an award-winning global agency that combines creative design, content production, and eCommerce services, is thrilled to announce the launch of their Commercial Business Unit focused on Magento Commerce. As one of Adobe's largest Gold Solution partners serving the commercial market segment, BORN has delivered dozens of successful implementations across the world for growing brands with under $1B total revenue. BORN's Commercial Business Unit is able to provide enterprise-level work to emerging, small, and…

ShipperHQ Partners with Adobe to Enhance the Online Shipping Experience at Checkout for Merchants

ShipperHQ, the leading Shipping Rate Management solution for online retailers, announced its enrollment as an Accelerate Partner in the Adobe Exchange Partner Program. Through this partnership, merchants will have easy access to leading e-commerce technology to handle the pre-purchase shipping experience. Once integrated with Adobe Commerce Cloud powered by Magento Commerce, retailers will have full control of their online checkout and will be able to tailor the shipping rates and delivery methods that appear to the precise…

eMAM Releases New Version With More Cloud Tools and Improved Adobe Integration.

eMAM 5.2 expands features for collaborative production, live, and broadcast workflows EMAM, Inc. developer of the widely used eMAM™ media asset management platform, announces Version 5.2 today, including improved integrations with Adobe® Creative Cloud® applications. eMAM worked with Adobe, Alibaba, Amazon, Drastic, Grass Valley, Qumolo, and dozens of technology partners to provide an expanded best-of-breed integrated ecosystem, now available on beta release. Marketing Technology News: Bloomreach Announces New ‘Commerce…

Okta Deepens Japanese Operations, Welcomes First Country Manager

Okta, Inc., the leading independent provider of identity for the enterprise, announced its continued global expansion with the launch of a new office in Japan and the hiring of its first Japan Country Manager, Takashi Watanabe. With a base of customers and a growing local team, Okta is making a long term, strategic investment in the dynamic Japanese enterprise technology market. "Okta’s vision is to enable any organization to use any technology, and that global challenge is more important than ever in today’s remote…

Adobe (Magento) Named a Leader in 2020 Gartner Magic Quadrant for Digital Commerce

Adobe (Magento) Is Recognized as a Leader for Fourth Consecutive Year for Completeness of Vision and Ability to Execute Adobe announced that it has been positioned by Gartner, Inc. as a Leader in the 2020 “Magic Quadrant for Digital Commerce" research report. This is the fourth year that Adobe (Magento) has been named a Leader, and this year, Adobe achieved the highest placement on the ability to execute axis in the Leader’s quadrant of the 15 participating vendors that were evaluated on their ability to execute and…

iText Appoints Gary Fry as new Chief Executive Officer

Former Adobe executive to steer iText Group through next stage of growth and beyond iText Group, a leading international PDF technology company, announced that seasoned software industry leader Gary Fry has been appointed as the new CEO with immediate effect. The former Managing Director at Adobe Benelux and former CEO at Global Graphics will lead iText through a new chapter of growth. He succeeds Yeonsu Kim, who held the CEO position from 2018 to 2020 and laid the groundwork for the current growth and scaling…

Genesys Announces Partnership with Adobe to Deliver Contextual Customer Experiences

Genesys Cloud integrates with Adobe Experience Platform's Real-Time Customer Profiles to improve personalization, drive higher sales conversion rates and increase loyalty Genesys, the global leader in cloud customer experience and contact center solutions announced it is working with Adobe to help organizations break down data siloes between marketing, commerce, sales and service departments. With a new integration between Genesys Cloud with Adobe Experience Platform, organizations can now gain a deeper understanding of…

Bolt and Adobe Join Forces to Power Independent Commerce

Leaders in ecommerce offer a world-class checkout experience to thousands of retailers Bolt, the world’s first Checkout Experience Platform, today announced that it has joined the Adobe Exchange program as a Premier partner. The Adobe Exchange Premier-level partnership recognizes best-in-class technology solutions that help drive innovation, and Bolt joins as one of 24 Premier technology partners. Bolt will provide Magento Commerce merchants with a hyper-optimized, dynamic checkout experience that scales as they grow,…

Bounteous Harnesses the Power of Digital Asset Management for Commerce by Connecting Magento Commerce and Adobe Experience Manager Assets

Increase asset velocity and accelerate delivery by simplifying the administration and management of asset-heavy commerce environments Bounteous, a leading insights-driven digital experience agency, today announced the creation of the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. Working with Adobe, Bounteous built the connector to streamline processes and build a unified workflow allowing customers additional resources and time to focus on revenue-driving initiatives. Marketing Technology…

Selligent Appoints Former Adobe and Epsilon Leader as VP of Agency Partnerships

35-year Industry Veteran Dean Brown to Oversee Channel Partner Growth in North America Selligent, the intelligent omnichannel cloud technology company, announced that Dean Brown has joined as Vice President of Agency Partnerships. Brown will spearhead the company’s growing channel partner strategy and lead efforts for building, enabling and developing profitable partnerships with digital agencies and marketing service providers in North America. “Dean’s intimate knowledge and experience with strengthening key agency and…

Splash Collaborates with Adobe to Deliver a Comprehensive Event Marketing Platform

Splash, the world's fastest-growing event marketing platform, is strengthening its collaboration with Adobe by becoming an Adobe Exchange Accelerate partner. Splash empowers teams across an organization to create beautiful, on-brand event marketing programs efficiently and quickly while supporting data governance, compliance, and event measurement. The platform's bidirectional integration with Marketo Engage, part of Adobe Experience Cloud, means important event data can move seamlessly between systems, giving marketers…

SundaySky Announces Premier Partnership with Adobe to Accelerate Customer Experience Transformation

SundaySky’s Video Experience Platform activates Adobe Experience Platform to deliver emotionally intelligent, video experiences across customer journeys SundaySky, the leading platform for video-powered experiences, today announced a new partnership level within the Adobe Exchange Program to address the ever-growing demand for digital customer experience (CX) transformation. The partnership will further match brands’ requirements for content at the speed of changing customer needs with relevant and captivating engagement.…

Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution

Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more Claravine announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented…

KickFire Releases New Extension For Adobe Launch And Announces Availability In The Adobe Exchange App Marketplace

KickFire latest Adobe Launch Extension update delivers enhanced website traffic visibility and valuable business intelligence to power Adobe user’s account based marketing strategies KickFire, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch…

Splashtop Enables Remote Access to Adobe Creative Cloud Video Applications

Splashtop provides users of Adobe Creative Cloud video and audio products with high-performance remote access to their workstations, enabling them to work from home Splashtop Inc., a leader in remote access and remote support solutions, announced it has become a member of the Adobe® Exchange Developer community. The company provides solutions that allow users to remotely access Adobe Creative Cloud® desktop applications instantly and in real-time from any device—freeing them from having to go into the office to use…

Adobe, IBM And Red Hat Announce Strategic Partnership To Advance CX Transformation

Initial Focus on Regulated Industries Using Hybrid Cloud Adobe and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty. As companies undergo their digital transformations and move core workloads to the cloud, the…

Adobe Named a Leader in Gartner 2020 Magic Quadrant for Personalization Engines

Adobe Recognized Based on Completeness of Vision and Ability to Execute Adobe announced that Adobe has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Personalization Engines” (July 2020) research report for the third consecutive year since the report’s inception.1 13 vendors were evaluated across 15 criteria in the categories of completeness of vision and ability to execute. According to the report, Gartner defines personalization engines as “software that applies context about individual users to…