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Centric Software Drives the Future of PLM with Amazing Innovations

PLM market leader builds the future of PLM with Centric 8 PLM v7 and other market innovations Centric Software solidifies its position as the Product Lifecycle Management (PLM) market leader and celebrates both the company’s largest recent industry adoption by new customers and the release of Centric 8 PLM v7. The new innovations in this latest release define expectations and industry standards for the PLM of the future. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Hyland, ZTE Corporation, 7.ai, Cloudflare, and TA Digital. Hyland Leverages Amazon Web Services to Offer Cloud Solutions in Japan to Support Growth Hyland, a leading content services provider with more than 16 years of experience in delivering secure cloud solutions, is expanding the footprint of its Hyland Cloud. Hyland will leverage Amazon Web Services (AWS) to host Hyland Cloud…

TA Digital Earns 6th Adobe Specialization with Magento Specialization Badge

Global digital transformation agency TA Digital announced that it is now a Magento Commerce Specialized partner in the Americas region. This announcement marks TA Digital's second specialization in two weeks as this accomplishment comes on the heels of the company earning an Adobe Target Specialization. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  The Adobe partner specialization is a stamp of approval…

Snowflake Announces Adobe Integration to Empower Marketers with Scalable Data Insights

Joint customers can now analyze data from Adobe Campaign on Snowflake’s integrated cloud data platform Snowflake, the cloud data platform, today announced a new Federated Data Access (FDA) connector integration with Adobe Campaign, part of Adobe Experience Cloud, to empower marketers with a scalable platform for achieving deeper data insights. The integration enables Adobe Campaign users to extend their data into Snowflake to leverage the benefits of a single, integrated data platform for powerful marketing campaign data…

Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers

Marketo Engage users can now build and manage their own integrations and automations to help them keep pace with aggressive marketing goals Workato, the leading and fastest-growing enterprise automation platform, announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve…

New Study Found Outreach Provides 387% Return on Investment

According to the new study, Outreach's payback period is less than three months and freed up approximately 20% of sales reps' time to focus on incremental selling activity Outreach, the number one sales engagement platform, today released a new commissioned study conducted by Forrester Consulting on behalf of Outreach, The Total Economic Impact Of The Outreach Sales Engagement Platform. The study looked at companies that have deployed Outreach and found that an organization can expect to obtain a return on investment…

TA Digital Earns 5th Adobe Specialization, Target Specialization Badge in the Americas

Global digital transformation agency TA Digital announced that it is now an Adobe Target Specialized partner in the Americas region, its fifth Adobe Specialization overall. This announcement comes on the heels of the company being elevated as a Platinum-level partner in the Adobe Solution Partner Program. An Adobe Specialization is earned by partners who have demonstrated a track record of successful customer deployments and technical proficiency in an Adobe application. Specializations allow partners to differentiate…

Avionos Adds Two Chief Executive Positions COO and CPO to Drive Growth, Meet Client Demand and Elevate Its People Strategy

Victoria Phillips joins as Chief Operating Officer, and Gibson Smith elevates to Chief People Officer – both bring deep experience preparing organizations for massive growth Avionos, which designs and implements marketing and commerce technology, announces that Victoria Phillips joins the executive team to take its internal and client delivery operations to the next level. Her previous experience optimizing global agency operations through scaling stages enables her to drive Avionos’ expected growth quickly and…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Media Alert: Adobe Named a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named a Leader for Third Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2020 "Magic Quadrant for Digital Experience Platforms” research report. Adobe was one of 14 vendors evaluated in the report. For the third consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “A digital experience platform (DXP) is an integrated and cohesive piece of technology designed…

Hoodoo Digital Attains the Adobe Experience Manager Run and Operate Specialization

Hoodoo Digital, a provider of Adobe Experience Manager products and solutions, has attained the Adobe Experience Manager Run and Operate Specialization. Having implemented Adobe Experience Manager for organizations of varying sizes for several years, Hoodoo Digital has now expanded its specialized status to include experts in DevOps. DevOps is a combination of software development and information-technology operations with the goal of reducing the systems development life cycle and providing continuous delivery with high…

Bloomreach appoints Rob Rosenthal as Chief Revenue Officer

Former Adobe & SAP executive joins digital commerce experience leader to drive next phase of global growth Bloomreach, a leading digital customer and commerce experience software provider, announced that Rob Rosenthal has joined as Chief Revenue Officer. Rosenthal joins Bloomreach after having served in senior executive sales leadership roles at Adobe and SAP. In his new role, Rosenthal will have full responsibility for revenue at Bloomreach, including sales and new business, account management and customer…

Adobe Announces Changes to Executive Leadership Team

Adobe announced a number of organizational changes to its executive team. Executive Vice President and Chief Human Resources Officer (CHRO) Donna Morris will be leaving Adobe to pursue another opportunity. Executive Vice President Gloria Chen will be stepping into the CHRO role effective immediately. A 20-year Adobe veteran, Chen was most recently Executive Vice President of Strategy and Growth as well as Chief of Staff to the CEO. In addition, Adobe Chief Technology Officer Abhay Parasnis will assume responsibility…

Ansira Appoints Jay Dettling as Chief Executive Officer

Laurie MacLaren continues role as Chief Financial and Operating Officer Ansira has announced that Jay Dettling has joined the company as Chief Executive Officer, effective February 3. Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. “Jay has a proven track record of driving growth across many organizations as well as creating results for his clients. We are confident in Jay’s leadership and his ability…

Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi

Acquisition Expands Merkle’s Capabilities in Marketing Automation and Demand Generation Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector. The company will join Merkle, a leading technology-enabled, data-driven performance marketing agency, as an extension of its B2B business. “2020 will be a year of continued growth for Merkle, and Digital Pi will be a key player in our expansion…

VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Ad tech enabler company VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & Privacy Officer. Tasked with forging new industry standards, Gaudin will revolutionize the company’s global legal and privacy affairs, expand its base of clients and partnerships, and drive privacy compliance initiatives without compromising on the quality in a dramatically changing legal environment.…

Digital River Partners With Magento to Create Powerful Combined Commerce Solution Built for Global Expansion

Working With Diconium as Preferred Integration Partner, Brands Can Create a Unified Ecommerce Solution to Foster Global Growth and Bolster Revenue Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced a partnership with Magento, an Adobe company and leading provider of commerce innovations to merchants and brands across industries. By combining Digital River’s world-class global payments and risk protection services with the flexibility and control of the Magento…

Cloudinary Accelerates Profitable Growth in 2019

More Than 750 New Customers Across a Number of Key Verticals Adopt Cloudinary’s Market-Leading and Innovative Media Management Solutions Cloudinary, the media management platform for many of the world’s top brands, announced record annual revenue and customer growth for 2019. As a profitable, self-funded software company now generating more than $60 million in annual recurring revenue, Cloudinary has distinguished itself as one of the more successful SaaS businesses today. It was one of only six companies named to the…

ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 Million series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million. With over 300% growth in the past year and an exclusive focus on large enterprise clients, ActionIQ has expanded its impressive client list to brands like…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Adobe, Aptos, Inc., AccuWeather, Amazon Web Services, Inc, ExecVision and True Fit®. Adobe Announces Availability of Adobe Experience Manager as a Cloud Service Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and…