Adobe , the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced new innovations with the world’s leading agency networks, technology partners and systems integrators to create, activate and measure personalized customer experiences at scale.

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Adobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era. With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility.

These new solutions and integrations further solidify Adobe as a trusted partner to technology companies and agencies and the platform-of-choice for effective multi-agent collaboration that drives better customer experiences and business outcomes.

“Agentic AI is no longer something brands experiment with, but what they run on,” said Rachel Thornton, Chief Marketing Officer, Customer Experience Orchestration, Adobe. “Through our partnerships with the world’s leading agencies and technology companies, Adobe is building for that reality, connecting paid and owned channels, embedding intelligence across platforms and helping brands define the next era of customer experience.”

Partnering to transform customer experiences at scale

Anchored by new co-developed solutions, a growing coalition of industry leaders including Accenture, Omnicom, Stagwell’s Code and Theory and WPP are deploying Adobe’s content, data and AI platforms to transform how global brands create, activate and measure customer experiences.

• WPP is launching a connected intelligence layer that unifies paid media spend with owned customer experience data, creating a continuously improving loop for customer interactions and marketing investment.
• Stagwell agency Code and Theory is launching the Content Operating System for Sports, a new solution that streamlines content creation, management and distribution for sports organizations, directly connecting fan engagement data to content workflows powered by Adobe CX Enterprise.
• Omnicom is unveiling implementation architectures across automotive, pharmaceuticals, retail, and financial services of its AI Agentic Operating Model, a new enterprise solution powered by Adobe technology that transforms how enterprises plan, create, activate, and optimize campaigns and customer experiences at scale.
• Adobe and Accenture Song have co-developed a new agentic experience orchestration framework, powered by Adobe technology, that defines how brands can deliver AI-powered customer experiences at scale and drive measurable growth.

Delivering intelligence to AI environments

Adobe connects CX Enterprise with partners across agents, skills and Model Context Protocol (MCP) servers, so teams can move quickly and with precision without having to worry about maintaining brand integrity and governance.

Adobe recently announced CX Enterprise Coworker and Adobe Marketing Agent availability across leading AI platforms, including Amazon Web Services (AWS), Anthropic, Google Cloud, Microsoft, OpenAI and more.

Now Adobe CX skills and MCP servers are also generally available in Anthropic’s Claude Enterprise and Microsoft 365 Copilot Cowork, giving enterprise customers direct access to Adobe’s customer experience capabilities within the AI environments they already rely on.