Company to Offer a Sneak Peek at New Digital Source Tracker Pro Product, Seeks Beta Testers at Summit

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the Full Circle team will exhibit the company’s groundbreaking solutions at the SiriusDecisions Summit 2019. The summit takes place at the Austin Convention Center May 5-8, 2019.

The Full Circle team will showcase products at booth #326 and provide a sneak peek of its new Digital Source Tracker Pro (DST Pro) solution. The team is actively seeking beta testers for DST Pro, which allows users to measure marketing’s impact from anonymous first touches to closed won revenue, demonstrating marketing’s contribution to the value creation chain.

In addition to DST Pro, summit attendees can stop by the booth to see how Full Circle Insights’ comprehensive funnel metrics allow marketers to track and measure lead progression through custom funnel stages such as SiriusDecisions’ Demand Waterfall, from source to result, inside the CRM system. Full Circle’s multi-touch attribution models let marketers accurately assign revenue credit across sales and marketing campaigns.

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“It’s more important than ever for marketing executives to be able to demonstrate exactly how every campaign, program, and channel contributes to revenue generation,” said Bonnie Crater, Co-Founder, President & CEO of Full Circle. “With Full Circle Insights, marketers have unprecedented insight, including the ability to see marketing’s impact on lead and deal volume, velocity, and conversion rates through the full funnel.”

Since the buyer journey often begins long before a prospective customer reaches out to sales or completes an online form to download a white paper, it has been all but impossible for marketers to accurately gauge the revenue impact of online campaigns early in the buying cycle.

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Digital Source Tracker Pro:

• Masterfully consolidates data from Google Analytics, marketing automation platforms, and Salesforce, so that marketers have the right data to make the best decisions
• Measures the effectiveness and impact of a full funnel digital marketing strategy on pipeline and revenue
• Evaluates which digital programs, channels, vendors, and content drive acquisition, opportunity creation, and purchase
• Maximizes marketing’s budget by identifying digital campaigns and vendors that don’t deliver positive ROI

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