The Collaboration Is Aimed At Revolutionizing The Marketing Organizations Of Joint Customers

The world of alliances to provide enhanced marketing solutions continues to expand thick and fast. Marketo, provider of engagement marketing solutions and software, has announced a collaboration with global business solutions, consulting, and IT services company Tata Consultancy Services (TCS). The partnership will enable joint customers to revolutionize their marketing organizations.

Executive Speak

Marketo’s Chief Executive, Steve Lucas, says, “TCS has a long and successful track record of helping businesses succeed in their transformation journeys. When combined with our Marketo Engagement Platform™, the broadest and most powerful engagement platform in the world, this partnership will help our customers scale from traditional marketing campaigns to impactful enterprise-level engagements, benefiting the organization along the entire customer journey.”

Sunil Karkera, Global Head, TCS Interactive, says, “Marketing technology is transforming the consumer experience across industries, and TCS is committed to helping its customers seize opportunities in this new Business 4.0 era to deliver superior customer experiences through hyper-personalization, innovation and ecosystems that are connected, intelligent and agile. We are delighted to be Marketo’s strategic global partner as they continue their journey of pioneering change through intelligent marketing solutions, which enable fantastic growth for the world’s leading companies.”

What the Partnership Means

Together, Marketo and TCS will introduce the innovative services developed on Marketo’s technology. This includes allowing companies to move past localized marketing ops and move to worldwide demand centers. This collaboration is a testimony to the martech leadership of Marketo and the established track record of TCS in IT infrastructure and digital transformation. The companies are totally inclined to drive accelerated growth and positive CX.

Further light on this partnership will be shed at TCS’ Innovation Forum in NYC and Marketo’s Marketing Nation Summit which is to be held between 29 April and 2 May in San Francisco.