Prisma Campaigns has announced that it is working with Sunmark Credit Union to deliver a personalized digital experience to its members.

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Prisma Campaigns, CUNA Strategic Services’ preferred solution for marketing automation, paired up with Sunmark Credit Union to provide a marketing automation and communication solution. Sunmark recently underwent two mergers, and Prisma’s technology will help deepen member relationships and create a smoother onboarding process for new members. Amber Cooleen, Chief Marketing Officer, says, “As we welcome new members to Sunmark Credit Union, we are committed to providing them with the most meaningful solutions to help them reach their financial goals. Working with Prisma to further evolve our overall digital engagement strategy will ensure that our members are aware of our full breadth of products and services available to them, at the right point in their journey with us.”

Prisma and Sunmark will work together to build automated follow-ups and onboarding campaigns with unique tracks for Sunmark’s 83,000 members. Prisma continues its mission to give credit unions a solution that seamlessly onboards members and increases engagement with Sunmark’s financial services and tools.

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