With 45 years of experience, the IT market researcher and analyst will focus on how best to support emerging integration and automation needs of Workato’s customers

Workato, the leader in enterprise automation, announced the appointment of Massimo Pezzini to Head of Research, Future of the Enterprise. Pezzini joins the company after spending the previous 25 years serving as a distinguished vice president analyst with leading research analyst firm, Gartner, where he specialized in automation and integration technologies and strategies. Pezzini, as a strategic advisor to the Workato team, will play a key role in envisioning how integration and automation technologies must evolve to support Workato’s enterprise customers, as the requirements of these technologies continue to shift in the rapidly transforming global business environment.

“The scale and speed of transformation that companies must achieve today requires a completely new approach to integration and automation. At Workato, we have been building a team of world-class experts and thought leaders in the industry to drive this change,” said Workato Founder and CEO, Vijay Tella. “It’s an honor to have Massimo join Workato to lead research on the future of enterprise platforms.”

Marketing Technology News: Creator Economy Platform Koji Announces Bitcoin Withdrawals For Creators

“It’s an honor to have Massimo join Workato to lead research on the future of enterprise platforms.”

Pezzini’s newly designated role comes as Workato closes out its most explosive year of growth on record. As the company looks towards its next phase of maturation, Pezzini will be responsible for identifying emerging trends that both inform Workato’s product roadmap and support its customers needs, but also advise the industry at large. Pulling from 45-years of IT market experience, including his rich expertise gained at Gartner, the research conducted by Pezzini the team at Workato will further establish Workato as the market leader in enterprise automation.

“In the context of my coverage of the integration and automation market while at Gartner, I had the opportunity to track Workato for nearly six years,” said Pezzini. “During this timeframe I have observed the evolution of the company in terms of innovation in their strategy and approaches to technology. They are a forward looking company that wants to change the rules of the integration and automation game, and I’m honored to help them push this vision forward.”

Marketing Technology News: MarTech Interview with Roli Saxena, President at AdRoll (a Division of NextRoll)