Cloudinary announced it has launched Cloudinary Composable Storefront for B2C Commerce on Salesforce AppExchange, empowering customers to more easily create Salesforce Composable Storefronts filled with the rich, AI-optimized, and fast-loading images, videos and 3D experiences that engage and convert. As an API-first image and video platform that powers many of the world’s top brands, Cloudinary is a natural fit for the headless architectures supported by Salesforce Composable Storefront, which unleash the front-end user experience from the back-end technologies and create opportunities to efficiently customize digital storefronts.

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“We’re pleased to help make it easier than ever for brands to enable the visually immersive commerce experiences their customers love, now and in the future.”

Cloudinary Composable Storefront for B2C Commerce

As more brands turn to composable commerce for the flexibility and control it offers, Cloudinary provides a single visual media hub for all images and videos across the tech stack and enables seamless integration with Salesforce Commerce Cloud, Composable Storefront, Page Designer, Marketing Cloud and with customer CMS, PIM and marketing automation platforms. Brands taking advantage of this integration can now automatically optimize images and videos for the best quality at the smallest file size, significantly reducing asset weight and page load times. The integration also provides seamless access to Cloudinary’s AI video capabilities out-of-the-box and to low-code product galleries that feature a range of dynamic content, including images, videos, 3D, 360 spin sets, plus shoppable video and augmented reality.

Comments on the News

• “As the appetite for images and videos throughout the buyer journey accelerates, so too does the number of e-commerce brands adopting composable architecture,” said Kobi Schwarts, Global VP of Channels and Alliances, Cloudinary. “We’re pleased to help make it easier than ever for brands to enable the visually immersive commerce experiences their customers love, now and in the future.”
• “Cloudinary Composable Storefront for B2C Commerce is a welcome addition to AppExchange, as it accelerates business transformation for customers by helping them unleash the full potential of their images, videos and other rich media. Cloudinary’s robust APIs and AI capabilities enable developers, marketers and creative teams to automate, optimize and deliver immersive visual experiences at scale,” said David Lee, Vice President of Product Management, AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

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