New Cloudinary Connector Helps Akeneo Users Improve Engagement and Conversions via Streamlined Workflows, Better Visuals and Faster Time to Market

Cloudinary, the media experience cloud company that powers many of the world’s top brands, today announced its new Product Information Management (PIM) integration with Akeneo, a global leader in Product Experience Management (PXM). Brands using Cloudinary with Akeneo’s flexible open-SaaS PIM can deliver impactful product experiences across all channels, no matter where or how their customers are engaging.

With its game-changing automation and AI capabilities, Cloudinary supercharges a brand’s customer experience by allowing users to optimize and customize their visual assets quickly and at scale. With the power to manage all assets easily from a single source of truth, this new Cloudinary Connector for Akeneo eliminates time-consuming content silos and inefficient workflows, freeing brands up to harness the full potential of their visual media, consistently and cost effectively.

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“With this integration, we’re enabling brands to deliver product experiences to more audiences and channels, at scale.”

“Retailers and e-commerce companies must continue to adapt their commerce strategy to reach more audiences across platforms and third party marketplaces, all while delivering a personalized and consistent online experience,” said Gary Ballabio, VP Technology Partnerships, Cloudinary. “Agility and flexibility are key to delivering these experiences today. Marrying Akeneo PIM with our award-winning media experience solutions, including our digital asset management (DAM), ensures the visual experience is flawless and impactful every time.”

During Akeneo’s UNLOCK Conference at Maison de la Mutualité in Paris, Cloudinary-Akeneo customer Babolat shared its work to deliver exceptional product experiences.

“We’re thrilled to partner with Cloudinary in our shared vision of delivering exceptional customer experiences,” said Scott Rogers, VP Global Channel & Alliances at Akeneo. “With this integration, we’re enabling brands to deliver product experiences to more audiences and channels, at scale.”

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Key Connector features include:

• Streamlined asset management. Take advantage of Cloudinary’s creative media optimization and transformation capabilities when linking assets stored in Cloudinary to product data managed in Akeneo.
• Asset linking in bulk. With the Cloudinary Upload API and custom-built SDKs, programmatically link visual assets in bulk through asset tags, saving time and effort.
• Media previews. Akeneo practitioners can conveniently view Cloudinary-stored media in Akeneo Asset Manager that’s directly linked to products.