Dux-Soup, has announced the launch of a cloud-based solution to fit alongside its existing portfolio of LinkedIn automation tools. For the first time, users can choose between browser and cloud deployment for a LinkedIn automation solution. This ensures a better fit to user preferences whilst enabling safe and effective lead generation at scale.

The cloud-based LinkedIn automation tool costs $99 per month and offers:

• Always-on automation. Allowing LinkedIn lead generation to run 24/7, even if a user is on holiday
• The ability to scale your Dux-Soup automation endlessly, running outreach campaigns across an unlimited number of LinkedIn accounts
• Reduced running costs, without operational overheads or technical expertise when it comes to managing your IT infrastructure.
• Faster, more secure deployment

LinkedIn automation has become a mainstream business development and lead generation activity and forms a key part of many social selling, growth hacking and content strategies. It is used by sales and marketing professionals, agencies and business owners to reduce the time spent on performing manual LinkedIn activities such as sending personalized connection invitations, direct messages, InMails and setting up multi-stage drip campaigns.

Dux-Soup has seen significant growth in demand from individuals such as small business owners, lead generation specialists and growth hackers as well as agencies and larger sales and business development teams. In less than a decade, Dux-Soup has amassed over 120,000 users. Founder Will van der Sanden saw the need to offer a cloud-based solution and said:

“The launch of our Cloud Edition has been a natural response to those wanting to hyperscale Dux-Soup. A single LinkedIn account can be responsible for generating significant leads and awareness. There is an exponential growth opportunity by multiplying your efforts across different LinkedIn accounts. The new Dux-Soup Cloud Edition enables this in a way that is easy to manage, safe and practical. Our browser-based solutions remain popular and are well suited to users who want LinkedIn automation that runs directly from their computer and offers an excellent, lower cost option.”

Marketing Technology News: MarTech Interview with Christian Ferri, Co-Founder and CEO of Web3 Pro

For businesses that run Dux-Soup across a number of LinkedIn accounts, Dux-Soup’s Team license offers a cost-effective way of centrally managing the LinkedIn outreach process. A target prospect can be matched to the relevant company persona, allowing LinkedIn lead generation professionals to engage with prospects on a peer-to-peer level, using the best LinkedIn account for the outreach activity. This has been shown to more than double engagement and response rates.

For agencies that offer LinkedIn lead generation services for external clients, Dux-Soup’s Agency license allows them to run Dux-Soup on behalf of multiple clients simultaneously, with metered billing so agencies are only charged for licenses used each month. This means that if a client stops its activity, the agency is not charged for unused licenses.

Running LinkedIn Automation from the Cloud rather than locally has distinct advantages for users running Dux-Soup across multiple LinkedIn accounts. “It removes the technical expertise required to scale your IT infrastructure, which can be complicated and also become costly. Ultimately it’s all about giving our users the freedom to choose, and the ability to deliver more results from LinkedIn,” explains Will.

Marketing Technology News: How to Quantify Advertising’s Impact on Revenue