InMobi, the world’s leading Marketing Cloud, announced the addition of Greg Archibald as SVP Media, North America to its leadership team. In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers.

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“InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected devices,” said Abhay Singhal, CEO, InMobi Marketing Cloud. “We are committed to developing and delivering more business-building insights and intuitive platforms than ever before to support our customers. North America is our largest and fastest-growing market, and we’re excited to have Greg at the helm leading our team.”

Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech. His strong track record of driving triple-digit revenue growth, exceeding client retention goals and inspiring teams, uniquely positions him to help InMobi accelerate platform adoption across brands and agencies. In his last role as EVP of the Americas at Criteo, he owned P&L responsibility for their largest region and led a 250-person sales and operations team. He has also held senior level strategic revenue positions at NinthDecimal, Datalogix, Yahoo and Intuit. Prior to launching his career in the digital world, he served for over nine years as a pilot in the U.S. Navy.

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“InMobi’s depth of solutions was extremely compelling for me – from their data platform, which helps brands understand and identify their customers, to industry-leading platforms that reach and engage audiences,” said Archibald. “Innovation is happening at an unprecedented pace in advertising and marketing, and I look forward to leveraging my experiences to help marketers drive meaningful connections.”

“Greg’s expertise and proven success in building and leading high-performance sales teams make him an ideal fit for driving InMobi’s continued growth,” concluded Singhal.

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