MetaRouter with AppExchange enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud Customer Data Platform (CDP)

MetaRouter has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, enabling brands to engage with known and anonymous users browsing their sites and apps and initiate real-time marketing and advertising journeys, audience building and activation. MetaRouter integrates third-party vendor IDs, demographic and social attributes, and onsite user behavioral data into Salesforce Marketing Cloud to enable a true, real-time Customer 360 experience for all users.

MetaRouter’s technology sits downstream of a brand’s user consent and compliance tooling to ensure user privacy and preference is enforced across all vendor relationships, and the platform runs within a private cloud environment for maximum security. By using the MetaRouter integration, customers have total control and governance over their user and customer data.

Additionally, with MetaRouter’s Customer Data Orchestration App, most third-party marketing, advertising and analytics tags and pixels can be completely removed and replaced with MetaRouter’s library of server-side integrations. These integrations securely send data to vendors without third-party tracking code, significantly reducing website latency—thus boosting revenue and SEO. Now brands can amplify the already powerful capabilities of the world’s #1 CRM platform by integrating with dozens of other marketing and advertising platforms to accelerate business growth.

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Comments on the News

• “We are thrilled to join Salesforce and become a modern data collection and pipeline network for their dynamic marketing platform,” said Tim Brunk, CEO of MetaRouter. “We know that enterprise organizations rely on Salesforce to unify marketing, sales, service, commerce, and IT, and we are eager to bring new and powerful features to the table.”
• Salesforce is thrilled MetaRouter is joining Salesforce AppExchange in the expansion of the Marketing Cloud Customer Data Platform ecosystem,” said Woodson Martin, EVP and GM of AppExchange. “A data-first approach and a single-source-of-truth has never been more important for brands to deliver on customer expectations in today’s digital world. We can’t wait to see how the innovations from MetaRouter will help customers to achieve success in an increasingly competitive environment and accelerate their digital transformation journeys.”

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