Next-Generation Order Management Solution Delivers Interoperability Across Converged Ad Sales

Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through Google Cloud Marketplace, making it easy for Google Cloud customers to seamlessly integrate AOS into their end-to-end advertising workflow. Now, retail, digital, and linear media organizations can use AOS as a connective tissue on Google Cloud to converge advertising workflows and power next-generation revenue operations.

“Many of the world’s largest media companies use AOS to power their ad sales businesses with a modern approach that delivers truly automated and converged ad sales. The Google Cloud platform delivers the scale, speed, and interoperability required to enable AOS customers to grow their business, within a flexible and secure infrastructure,” said Kip Schauer, Global Head of Media & Entertainment and Gaming Partnerships at Google Cloud.

Marketing Technology News: Future of Retail Martech Part 1: Personalisation and AI

Google Cloud provides a modern cloud environment for retail, digital and linear media organizations to seamlessly power advertising workflows across their ecosystem. Now with AOS on Google Cloud, customers can re-imagine their advertising solutions with technology that delivers innovation in the marketplace.

Operative’s AOS allows media organizations to centralize their advertising operations in a single modern platform, with end-to-end interoperability across their advertising business. Doing so enables automation of internal and external configurable workflows throughout the ad management lifecycle, while unlocking actionable insights across business operations and cross-platform data sets. Retail, digital and linear media organizations can significantly increase the throughput, efficiency, and scale of their advertising businesses.

“Google Cloud customers now have access to a powerful solution for advertising operations. Our partnership with Google Cloud delivers on our mission to unify, automate, and optimize the full advertising workflow. AOS is used by the world’s largest media companies and is now even more accessible to all media networks through Google Cloud, delivering a secure, scalable, and fully interoperable solution that works seamlessly through the cloud, and creating enormous opportunity for growth through converged sales and operations,” said Ben Tatta, Chief Commercial Officer at Operative.

Marketing Technology News: MarTech Interview with Christopher P Willis, CMO at Acrolinx