Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February 20. DMN is a leading online resource for marketing data, strategy and technology.

The Selligent-powered Vitacost campaign was recognized for its successful approach to content-rich marketing leveraging Selligent’s robust, omnichannel marketing platform. The Vitacost marketing team leveraged Selligent to execute, manage and analyze its “Mystery Sale” kinetic email campaign, which directed customers to special landing pages to claim exclusive coupons for use on Vitacost.com. Vitacost created a new high-impact and interactive email campaign that generated immediate ROI and ensured that customers have a consistent and relevant experience.

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The campaign’s four-step approach included a friction reduction strategy, personalized content based on universal customer profile data, smart segmentation based on Selligent’s AI capabilities, and precise real-time and engagement tracking to gauge how well content resonated with Vitacost.com’s target customers. The campaign delivered incredible results:

• 53 percent increase in click-to-open rates
• 33 percent lower unsubscribe rates compared to prior Mystery Sale campaigns
• 31 percent increase in revenue per email

“This campaign set a new benchmark of success for our team and proved that our business can thrive on a strategic and intelligent approach to digital marketing,” said Jennifer Palerino, head of marketing, digital at Kroger/Vitacost.com. “Our 2019 mystery sale campaign connected customers with our brand in a unique way and gave us more effective ways to engage and deliver what our customers want most from Vitacost.com. We’re thrilled that DMN has recognized this campaign as an industry stand-out and we’re excited to continue our success with Selligent as our technology partner.”

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Now in its sixth year, the DMN Awards have honored some of the biggest names in the agency and marketing technology worlds. The finalists and winners are determined based on rankings given by a panel of independent judges. Awards are presented to outstanding campaigns of the previous year, cutting edge marketing technology companies, marketing technology executive of the year and marketer of the year.

“Working closely with Vitacost to understand their priorities and challenges enabled us to help execute on a strategy that brings the most value to their customers, regardless of whether they’re new or a brand loyalist,” said Niki Hall, CMO at Selligent. “The campaign results speak for itself. We’re honored that DMN has acknowledged the powerful capabilities of Selligent’s platform by awarding the campaign’s thoughtful approach to delivering relevant, personalized content to Vitacost.com customers.”

This honor marks the latest recognition for Selligent’s powerful marketing technology platform and its leadership, with recent nods from leading market intelligence organizations G2 (“Mid-Market Grid Report for Marketing Automation”), MarTech Breakthrough (“Best Overall Marketing Automation Company”) and the Stevie Awards (Women in Business) for CMO Niki Hall. Selligent was also named a Leader in “The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019”, and was recognized as a “Hot Vendor” in Customer Experience by Aragon Research.

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