The theme of the April event is “Moments that Matter.”

“If there’s ever been a time that B2B organizations need to shift from sales-centric to customer-centric, that time is now. By focusing on ‘moments that matter’ most to a customer—even and especially those tiny micro-moments that create a real connection—B2B marketers can transform both the speed and impact they’re able to deliver,” said MarketingProfs Chief Content Officer Ann Handley.

The event is approved by the American Marketing Association (AMA) to earn up to eight continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer® credential.

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In addition, ticket holders will become part of the MarketingProfs PRO membership community, offering access to the fall event, Master Classes, courses, exclusive webinars, and community networking for a full year.

There are two ways to attend this exclusive event: 1) be a MarketingProfs PRO subscriber and get in free, or 2) buy a ticket to MarketingProfs B2B Forum. Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. PRO subscribers have year-round access to premium resources, including B2B Backstage events (spotlighting the smartest minds in business), a private Facebook group for paid members only, and all MarketingProfs on-demand and live training programs, including the signature Marketing Writing Bootcamp, Storytelling Summit, and Master Classes.