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Hollingsworth added, “Our Copenhagen office is just a bike ride away from Agillic, and we look forward to working closely together. They deliver the software, and we do the consulting and delivery. This means that we can meet more of the SMB market’s demands head-on. Being able to accelerate value for that segment is a great add-on to our existing suite of CX services and products.”

This partnership between Agillic and Merkle will provide a flexible solution designed to rapidly turn ambitions into results, offering the advantages of marketing automation while ensuring compliance with EU laws and providing Danish support.

Emre Gürsoy, CEO of Agilic adds: “At Agillic, we’re all about personalisation. That’s why we’re thrilled to collaborate with like-minded thinkers and doers at Merkle. Teaming up with top-tier CX experts allows us to meet the demands of a large, new customer base. Our go-to-market strategy aligns perfectly with Merkle’s vision, especially for businesses in the Nordics. We look forward to helping many new clients achieve their marketing automation goals.”

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