8×8, Inc. , one of the industry’s most integrated customer experience (CX) platform providers, has launched 8×8 Omni Shield Self-Service, a no-code SMS fraud protection tool that helps businesses to detect, monitor, and block threats like Artificially Inflated Traffic (AIT) in real time.

Built directly into 8×8 Connect, 8×8 Omni Shield gives business users – not just developers – the ability to manage fraud defense through an intuitive, self-managed dashboard. Teams can identify suspicious activity, suspend fraudulent traffic, and analyze live SMS trends in just a few clicks.

“From e-commerce to banking, SMS is the backbone of digital engagement – and that makes it a growing target,” said Igor Mostovoy, Product Director, CPaaS at 8×8, Inc. “With 8×8 Omni Shield, our customers gain the visibility and control to stop fraud before it impacts their business or their brand. What used to take days now takes minutes – and that speed makes all the difference.”

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Solving a Growing, Global Crisis

SMS-based attacks are escalating fast. In 2023 alone, SMS fraud cost businesses an estimated $2.1 billion USD, fueled by tactics like AIT, smishing, and spoofing. And yet, most defense tools are reactive – requiring technical resources or lagging insights that arrive too late.

8×8 Omni Shield Self-Service offers a faster, more proactive approach, with features including:

• Live fraud detection and alerts, powered by behavioral traffic analysis
• One-click blocking of high-risk operators or routes
• Auto-suspend to instantly halt fraudulent traffic when alerts fire, without human intervention
• Real-time dashboards to track anomalies, conversion rates, and message health

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Built for Business Teams, Designed for Speed

Whether an employee sits in product, operations, or security, 8×8 Omni Shield makes fraud protection a team sport. There’s no need to submit tickets, engage dev resources, or wait for monthly reports – everything is right in the dashboard.

Global Reach. Local Impact.

In mobile-first regions such as Southeast Asia – where SMS powers everything from banking OTPs to logistics notifications – 8×8 Omni Shield helps organizations stop fraud before it inflates costs or erodes trust.

Already, early adopters are reporting significant reductions in AIT-related spend and increased confidence in SMS campaign performance.

8×8 Omni Shield Self-Service is available now to all 8×8 SMS customers via the 8×8 Connect platform.