Bloomreach, the platform fueling limitless ecommerce personalization, announced the next generation of SMS marketing with the launch of Rich Communication Services (RCS), allowing brands to deliver richer, more interactive experiences directly within native messaging apps. RCS will enable real-time, two-way conversations that go beyond traditional SMS and bridge the gap between iOS and Android users. Powered by Bloomreach’s proprietary Loomi AI, RCS offers customers a more personalized and meaningful SMS experience, at scale.

“The promise of mobile has always been about fostering completely new kinds of engagement, previously impossible to do on desktop, and we’re incredibly happy that ecosystem changes mean marketers can now raise the bar on conversational commerce”

While traditional SMS has been an effective marketing tool, it often encounters cost constraints, declining ROI, and difficulties in meeting consumer expectations. RCS represents a major advancement, moving beyond one-way notifications to offer interactive messaging that engages customers more deeply. Bloomreach is the first marketing automation platform to provide the full range of RCS features in General Availability, reinforcing its position as the go-to solution for managing all touchpoints of the customer journey.

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With Bloomreach’s RCS, marketers have the ability to:

• Engage Meaningfully with Customers: With two-way communications, RCS allows marketers to guide customers through their shopping journey and tailor recommendations to their preferences in real time.
• Communicate Complex Information: With no character limits and high-quality image resolution, marketers can communicate with their customers about products, promotions, or cart information, reducing the volume of follow-up interactions.
• Prioritize Strategy: Through AI-driven predictions, RCS messages can be strategically sent to maximize conversions. This approach ensures that messages are timely and fewer in number yet highly impactful, promising maximum ROI.
• Streamline Decision Making: By reducing friction and utilizing integrated action buttons, RCS boosts response rates and allows customers to seamlessly take action towards a purchase within a message.
• Optimize Campaigns: Bloomreach’s RCS feature allows access to real-time data on message engagement, delivery, views and interactions, making it easier for marketers to optimize their campaigns in real-time.

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“The promise of mobile has always been about fostering completely new kinds of engagement, previously impossible to do on desktop, and we’re incredibly happy that ecosystem changes mean marketers can now raise the bar on conversational commerce,” said Amanda Cole, Chief Marketing Officer, Bloomreach. “Adding RCS to our existing roster of mobile messaging channels means brands can continue to use Bloomreach as the single solution for their entire omnichannel strategy. As one of the first platforms to offer RCS, we’re excited that Bloomreach customers can easily take advantage of this new technology and turn mobile from a one-way channel into an interactive conversation with their audience.”