The addition of the healthcare technology veteran bolsters the company’s EHR, eRx and telehealth communication offerings

Doceree Inc., the first global network of HCP-only platforms for programmatic messaging, announced today the appointment of Michael Fishweicher as the company’s senior VP, point of care and business development, North America. As the head of Doceree’s point of care division, Fishweicher will further foster and expand partnerships in the life sciences market.

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With a well-versed background in the healthcare technology sector that spans nearly two decades, Fishweicher brings his expertise to Doceree to facilitate influential partnerships in the point-of-care ecosystem. Before joining Doceree, he was VP of business development at EMR Consultants, where he oversaw day-to-day business development operations, assisted in the creation of sales forecasting models, and advised organizations to achieve the company’s business objectives.

“As our point-of-care ventures grow, Michael is a tremendous addition to our senior leadership to expand our partnerships in the category,” said Stephen Hoelper, president, North America, Doceree. “With our commitment to develop efficient and effective healthcare professional communication solutions for health information technology platforms, he will bolster our industry collaborations across electronic health record (EHR), e-prescribing (eRx) and telehealth networks.”

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Earlier in his career, he cultivated his healthcare technology and sales acumen in the life sciences sector by building an extensive experience in sales management, new sales process development and deployment and account management, as VP of sales and business development at ELLKAY and VP of sales at Microwize Technology. Fishweicher joins Doceree with a proven track record of establishing partnerships with multi-million-dollar electronic medical record (EMR) companies and vendors.

“With my experience in the EHR and EMR space, I’ve witnessed the value health information technology platforms gain when facilitating messages that resonate with HCPs during their clinical decision-making moments,” says Fishweicher. “I was blown away by Doceree’s platform offerings as to deliver personalized and educational messages to HCPs. It’s an amazing time to join Doceree as the it advances digital communications across point-of-care networks.”

The addition of Fishweicher follows the introduction of Doceree Perform^TM, a measurement solution that brings transparency to messaging campaigns metrics for life sciences organizations to correlate business outcomes from the data analytics of communications to HCPs.

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