Emotive, a conversational SMS marketing platform for ecommerce brands, announced today that it has been named to G2’s Best Software Awards for 2022. In the year since Emotive announced it had closed $50 million in Series B funding, the company has seen accelerated growth across its revenue, customer base, and headcount.

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“We’re honored to be recognized, and excited about our platform innovations that will keep driving growth for leading ecommerce brands”

Emotive also earned a spot in the Leaders quadrant of the G2 Grid for SMS Marketing, reflecting the company’s strong customer reviews and market expansion. G2 ranks software sellers based on Satisfaction and Market Presence scores, which includes at least 50 published customer reviews.

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“We’re honored to be recognized, and excited about our platform innovations that will keep driving growth for leading ecommerce brands,” said Emotive Co-founder and CEO, Brian Zatulove. “Recent changes to privacy rules and third-party cookies have made some digital marketing channels less effective, so it’s more important than ever that brands have the tools to build direct, mutually beneficial relationships with their customers.”

In 2022, U.S. ecommerce sales are expected to top $1 trillion for the first time, and according to Gartner, 86 percent of marketing leaders say digital commerce will be their most important sales channel. The Emotive platform helps brands build trusted relationships with consumers using first-party data, two-way texting conversations, and tools for testing, understanding, and improving a brand’s customer experience as the driver for ecommerce success.

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