SRAX, Inc., a financial technology company that unlocks data and insights for publicly traded companies through Sequire, its SaaS platform, has announced the release of two new Sequire features. The Email Feature adds automation to the existing email system, while the SMS Feature provides the tools to send text messages. These additions include automation triggers and other enhancements, which facilitate seamless communication between companies and their shareholders.

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“These new tools will allow companies to better manage communication with their shareholder base by defining pre-established triggers that will execute both email and SMS messages”

Through automation enhancements and machine-learning, the email and SMS features enable users to prepare contact lists in advance, customize messaging to distinct audiences, schedule out important updates for campaigns, and measure audience engagement.

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Both features are integrated with issuer’s shareholder and contact lists, so users can create specific campaigns with different audience groups. Users can send an unlimited number of texts to local and international numbers, allowing for connection and reengagement with contacts. This includes scheduling email and SMS blasts to shareholder audiences based on custom filters, such as a threshold of share ownership. Users can then access performance-based metrics on these campaigns.

“These new tools will allow companies to better manage communication with their shareholder base by defining pre-established triggers that will execute both email and SMS messages,” said Christopher Miglino, Founder and CEO of SRAX.

The Email and SMS Sequire Features are key to maintaining and growing communications with shareholders and contacts. Now, issuers can streamline shareholder marketing and communication in the same location data is discovered and stored. See it in action on Sequire.

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