TeleSign, the leading provider of customer identity and engagement solutions, is strengthening its industry-leading omnichannel messaging API with the new integration of Viber Business Messages solution. This new functionality enables brands to deliver rich, personalized experiences, provide conversational chat, and guarantee the delivery of important alerts, reminders, and notifications – all via a single, easy-to-implement API. With the addition of Viber, TeleSign provides organizations with another channel to expand regional and global reach, drive meaningful conversations, and engage with customers on the channel they prefer.

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Connecting users across 190 countries and more than 30 languages, and having more than 1 billion Android downloads, Viber is home to an active, growing audience. According to Viber, the average user spends 35+ minutes and sends 30+ messages per day, and nearly 1 billion interactions occur across the Viber platform every day. With significant adoption across Europe, Southeast Asia, the Middle East, and Africa, Viber is the go-to messaging platform for millions of consumers.

“In today’s omnichannel world, establishing secure, reliable mobile customer communication is critical,” said Joe Burton, CEO of TeleSign. “Whether it’s Viber’s simplicity, security, global scale, or cost savings – we know Viber is an important channel. This integration empowers our customers to build more meaningful relationships with their customers.”

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The Viber Business Messages integration equips TeleSign customers to:

• Deliver rich, personalized experiences: From first to lasting impressions, ensure every interaction is memorable. More authentic customer relationships are one API away with rich media messaging options – like images, files, extensive content with CTA buttons – and smart personalization capabilities.
• Engage securely and safely: Give your customers peace of mind that your messages are authentic. With a verified Blue Tick, your customers will never worry about phishing or spam attacks. Encryption in transition keeps your messages private, and GDPR compliance eliminates privacy risks.
• Scale with flexible conversations: Clear lines of communication for every stage of the customer journey. From pre-sale promotions and transaction confirmations to customer support connections – every type of interaction is covered.
• Implement easily and efficiently: Multichannel messaging? No problem. Save developer resources and achieve scalable growth with a single API. Deploy with flexibility and plug into the communication channels you need – SMS, RCS, MMS, Viber & more.

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