Former Deepend MD Joins to Evolve the Agency’s Business Transformation Capability

MullenLowe Profero, the global digital transformation network of MullenLowe Group, has announced the appointment of Hamilton Jones as managing director for Australia.

Hamilton joins from Sydney-based digital agency Deepend, where he helped build customer-led design and strategic design practices in his role as managing director.

An expert in harnessing technological change to fuel business innovation, Hamilton has also worked with strategic design outfit Designit (part of global tech consulting firm WIPRO), running transformation services in APAC.

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Hamilton will boost MullenLowe Profero’s expertise in business transformation, offering over a decade of senior strategic management to the network’s clients, which include Harley Davidson,100PLUS, Millennium and Peninsula Hotels.

Hamilton replaces previous MD Chris Henderson, who is leaving MullenLowe Profero to relocate back to Europe with his family, after three successful years with the agency.

Vincent Digonnet, MullenLowe Group APAC CEO, thanked Chris for successfully transforming a digital agency into a genuine Business Transformation operation with Experience Design and technology at its core, and welcomed Hamilton to the MullenLowe family. “Hamilton’s 20 years of digital experience, spanning strategy, service design, product development, media and marketing, make him such an exciting appointment for us at this particular point in time.

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“His experience and his skills will allow us not only to strengthen our capabilities, but to scale them. We are delighted to welcome him to the team.”

Hamilton Jones added, “Being able to contribute to the journey of transformation in digital through an agency like MullenLowe Profero is an exciting opportunity.

“The team here is well established with highly capable experience design and product development people, and I’m really looking forward to getting started.”

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