Business Development Leader to Drive Optimization and Growth of Partnership and Technology Engagements

NP Digital, a leader in performance marketing, announced that Jennifer French has joined the agency as its Vice President of Strategic Partnerships. French will negotiate and acquire new strategic partnerships and increase technology partner engagements. This new position will ensure the optimization and growth of sales channels through co-marketing and partnership initiatives across NP Digital, NP Accel and Ubersuggest.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

French is a 20-year veteran of business development, representing agencies and software companies. She comes with a breadth of expertise in building strategic partnerships to feed leads to sales teams and has helped thousands of small to medium-sized businesses embrace technology to help them succeed.

“We are very excited to have Jennifer join the NP Digital leadership team,” said Ty Christensen, CRO of NP Accel. “She has a proven history of landing and nurturing enterprise partnerships while leading outbound sales teams for company growth. Her business development background in the Enterprise and SMB markets will play a crucial role as we continue to grow and develop our leadership team.”

Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square

Prior to joining NP Digital, French served as the VP of Strategic Partnerships at FMG Suite. There she managed over 100 key strategic partnerships while continuing to identify new opportunities for growth. French was also the VP of Business Development for MarketingPro for over 16 years and played an integral role in preparing the organization for acquisition by FMG Suite. She has her MBA in international business from Thunderbird School of Global Management and will enhance NP Digital’s worldwide growth team.

“I’m excited to join the NP Accel team at NP Digital at a time of immense growth for the company,” said French. “The company’s commitment to delivering cutting-edge performance marketing has built a wonderful culture of talented professionals. I look forward to joining the team and delivering the best results to our clients as the agency continues to grow.”

Marketing Technology News: Bad Data is Bad News for Marketers