ON24 Is the First Webinar Platform Integrated with Microsoft Dynamics 365 for Marketing

As marketers confront the challenge of driving personal engagement at measurable scale, ON24 has integrated its webinar platform with Microsoft Dynamics 365 for Marketing. As part of a broader co-marketing agreement between the two companies, ON24 is the first webinar platform supported by Dynamics 365 for Marketing.

The integration enables Dynamics 365 for Marketing users to seamlessly integrate webinars into their marketing campaigns and operations – from securing registrations to scheduling speakers and analyzing attendee engagement. As a result, marketers can drive human engagement with customers and prospects, gaining insights and delivering the actionable analytics they need to drive true ROI.

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“Marketing’s shift from a cost center to a revenue driver is happening quickly, thanks to the rapidly expanding marketing technology landscape. This evolution is not just about purchasing technology, it’s about building a broad marketing technology stack with solutions that work together to optimize results,” says Lou Pelosi, VP of Business Development and Partnerships, ON24. “There’s no company better than Microsoft at maximizing business productivity, and we’re proud to join them in bringing that combination of efficiency and innovation to marketers. This integration advances our mission to transform marketing through engagement that informs action, integrates across operations and drives revenue.”

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“In the fast-paced digital world, it’s critical for marketers to have innovative technologies that help them make smart decisions and maximize results,” says Sona Venkat, General Manager, Intelligent SaaS at Microsoft Corp. “ON24 enables Dynamics 365 for Marketing users the ability to manage and run intelligent, data-rich webinars, capture those interactions and turn them into insights to help businesses grow intelligently, directly from our platform. This makes it easy for marketers to create compelling, personalized experiences that captivate their prospects and convert them into customers.”

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