The comprehensive rebrand addresses Ordergroove’s evolution and commerce trends to emphasize building long-term consumer relationships via frictionless consumer experiences

Ordergroove announced a new visual brand identity that emphasizes its position as the leader in Relationship Commerce, a business model in which brands and retailers develop deep relationships with their customers while driving recurring revenue and higher lifetime value. The new visual design debuts an updated logo, color palette and imagery that represents Ordergroove’s mission to help merchants thrive by putting relationships at the center of commerce.

“Relationship Commerce is the fastest-growing segment of commerce today because it addresses the most pressing challenges that merchants and consumers face”

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Founded in 2010, Ordergroove started as the premium platform for enterprise brands and retailers that wanted to provide frictionless, omnichannel subscription and membership experiences. After developing the robust technology and experience that powers Relationship Commerce for brands like PetSmart, L’Oreal and The Honest Company, Ordergroove made its platform accessible to merchants of all sizes through easy-to-use, self-serve capabilities.

Ordergroove’s brand refresh and focus on Relationship Commerce reflect the brand’s evolution, as well as emerging eCommerce trends. Customer acquisition costs have risen roughly 60%, leading brands to prioritize retention strategies through frictionless buying experiences. In addition, the subscription market continues to grow rapidly and is expected to reach $478 billion by 2025.

“Relationship Commerce is the fastest-growing segment of commerce today because it addresses the most pressing challenges that merchants and consumers face,” said Greg Alvo, CEO, Ordergroove. “Our new visual brand identity recognizes the importance of Relationship Commerce and signals our continued commitment to establishing long-lasting relationships.”

Ordergroove’s updated logo consists of interlocking rings and represents the universal symbol of commitment, reflecting Ordergroove’s dedication to developing long-lasting relationships. The vibrant color palette embraces Ordergroove’s diverse customer base and demonstrates the flexibility required in successful partnerships.

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