A Poor Website Experience Would Cause 62% of Millennials Not to Use a Recruitment Company’s Services, New Survey Reveals

Millenials are currently big news for the recruitment industry and rightly so – they have become the largest generation in the workforce. Millennials also prioritise job security above all else and are moving jobs less frequently than the generation before them.

With unemployment at an all-time low, now is the time for recruiters to change tactics or risk losing this dominant sector of the workforce.

A new survey was undertaken to understand what engages and deters millennials when dealing with recruitment companies.

The results glean some practical things recruiters can change and implement today.

Marketing Technology News: Ooyala Streamlines Content Distribution for HBO Asia

Recruiters are currently putting millennials off at the first hurdle and losing clients to the competition. Recruitment companies must invest in their websites or it will hinder their success. Millenials are extremely internet savvy and their attention needs to be captured – a huge 62% of millenials won’t use a recruiter if their website is poorly designed, slow to respond or unsecure.

A website is a direct reflection of how clients view the agency’s potential to get them a job. A good website will ensure credibility and trust, while a poor website means candidates are likely to go elsewhere.

Key to recruiter success is to getting to know candidates and and building relationships with them so that they use the same recruiter throughout their career. Over half (57%) of millennials surveyed said that receiving inaccurate job offerings would cause them not to use the same recruiter in the future.

Marketing Technology News: TiVo Announces Metadata Deal With Sky Mexico

Other important takeaways from this new survey include:

Only 19% of millennials like to be cold contacted by a recruiter, yet this is an increasingly common practice in the recruitment industry 1 in 4 millennials surveyed stated receiving emails from a recruiter when they aren’t job hunting would put them off using that company in the future. The findings of the survey highlight the need for recruiters to put millennial needs at the heart of their business and adapt to the group’s needs accordingly in order to survive in this highly competitive marketplace.

Don Byrne, recruitment sector consultant at Cheeky Munkey, states:

‘Candidate attraction and retention are intrinsic to the success of a recruitment agency and the survey highlights areas of key importance to millennials when they are choosing an agency. Revealing that a poor website deters nearly 63% of those surveyed, it’s crucial to ensure your site is responsive and appealing to prospective candidates.

The overarching message we discovered from the survey was recruitment should never be a ‘one size fits all’ process. While candidates will differ in what they place a value on, each and every one should be treated as an individual.’

Marketing Technology News: Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media