AD Retail Media, the retail media arm of the East Coast’s largest grocery retail group, Ahold Delhaize USA, is enhancing the way shoppers engage with products at the point of purchase. Through a strategic partnership with Inmar Intelligence, a leader in technology driven media and incentive solutions, AD Retail Media will offer advanced in-store advertising solutions for consumer packaged goods (CPG) partners at Ahold Delhaize USA’s local brand stores.

“In-store advertising continues to be a vital component of our retail media strategy, enabling our CPG partners to effectively engage customers with relevant product information,” said Bobby Watts, SVP of AD Retail Media. “We are excited about the additional opportunities this partnership will create by driving enhanced visibility and impact.”

Marketing Technology News: MarTech Interview with Sarah Speigle, Director of Product @ InMoment

By combining category-relevant creative strategies and the ability to reach shoppers during influential moments in their shopping journey, Inmar will help ensure CPG brands capture customers’ attention to drive engagement during a critical moment at the shelf. Adding a digital incentive to in-store advertising can further amplify engagement and conversion, providing shoppers with an immediate and compelling reason to act—an approach powered by Inmar’s cutting-edge technology. Inmar’s advanced and industry-leading measurement tools will give CPG companies the insight they need to measure the impact of their in-store advertising investment on shopper outcomes.

Marketing Technology News: Strategies and Tools for Improving Email Deliverability

“By integrating in-store advertising with incentives, we are creating a seamless path to purchase that not only enhances visibility but also drives shopper action,” said Rob Weisberg, President & EVP MarTech Solutions, Inmar Intelligence. “This collaboration with AD Retail Media empowers CPG brands to engage customers with relevant promotions at key decision-making moments, ultimately strengthening brand connections and delivering measurable results.”

The ad solutions work complements Ahold Delhaize USA’s recent move to improve personalization and value for omnichannel shoppers through partnerships with Inmar on digital coupons.