Adnami Signs Agreements With Schibsted and Amedia To Deliver High Impact Ads With Unparalleled Reach Across the Nordics

Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion

Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering high performance campaigns for a range of businesses.

Peter Østrem, Adnami’s Nordic Market Director, explains: “We are delighted to be able to offer Adnami’s formats across the market-leading networks of Schibsted and Amedia. These partnerships have been in high demand from advertisers and agencies seeking to streamline high impact advertising programmatically and at scale. We now have full reach across Scandinavia – making this a significant milestone as we continue to scale up and revolutionise the industry.”

Tonje Pettersen, Programmatic Solutions Manager at Schibsted, says: “We look forward to providing even more impactful campaigns across our range of premium contexts, delivering optimal outcomes for brands and businesses across all four Nordic markets.”

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Martin Frost, Head of Digital, Data & Programmatic at Amedia, Norway’s largest publisher of local media, which has also opted to partner with Adnami, adds: “Working with Adnami and offering premium formats to the programmatic market is something we’ve been looking forward to for quite some time. Our ambition is to make it easier for agencies and advertisers to run campaigns with premium formats across markets and publishers. Our partnership with Adnami is, if not a giant leap, a considerable step in this direction. Furthermore we see more demand coming from the Nordic market, and look forward to meeting this demand alongside Adnami.”

This news comes as Adnami continues its rapid expansion across Europe and follows hot on the heels of the appointment of Joffrey Cabau as Partnerships Director, FR and Tom Dolling as Agency Sales Director, DACH. The high impact specialist also recently appointed James Upson as Managing Director for UK and NL, Sophie Spencer as UK Agency Sales Director and Jeetesh Luhar as International Sales Director, as growing numbers of advertisers across the continent turn to its attention-grabbing display and video formats.

Adnami CEO, Simon Kvist Gaulshøj, comments: “We look forward to working with Schibsted and Amedia to deliver high impact formats programmatically, with market-leading creativity and effectiveness across a range of leading digital brands. Together we will ensure the successful collision of data, creativity and measurement.”

Adnami’s high impact, programmatic advertising solutions are used by a growing portfolio of publishers, agencies and advertisers. With offices in Copenhagen, London, Paris, Hamburg, Stockholm and Helsinki, the team works with a diverse range of clients, including Amazon, American Express, BMW, Disney, Heineken and Samsung.

Adnami’s high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns. The company launched in 2017, and works today with a diverse range of clients across Europe, such as Heineken, BMW, American Express, Disney, Samsung and Amazon.

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Schibsted is the easiest way to reach the Norwegian people. Schibsted was founded in 1839, and has since worked with news, entrepreneurship and innovation. Today they reach over 3 million people daily through some of Norway’s largest brands such as VG, FINN.no, E24, Aftenposten, Bergens Tidende and Stavanger Aftenblad.

Altogether, half of all traffic on Norwegian websites actually goes through Schibsted, which means that they are a natural part of the lives of most people who live in Norway. This helps them deliver on their social mission; namely to finance and protect Norwegian democracy through a free press. They are proud to call themselves Norway’s largest media house, and they are renowned for trustworthiness, exceptional journalism and high editorial independence.

What started in Norway has also become a large company internationally, with sites such as Blocket, Aftonbladet and SVD in Sweden, Tori in Finland and recently Ebay in Denmark.

Amedia is Norway’s largest publisher of local media. Amedia’s editorial staff is present in local communities across the country. At the same time, our sellers help to create local marketplaces by connecting local traders with customers. Together, these functions cover our social mission in all local communities where Amedia is present. In total Amedia has 90 Norwegian local newspapers and a digital national newspaper. The group has 2,100 employees and a turnover in 2020 of NOK 3.6 billion.

Amedia Salg og Marked AS has sales responsibility for all national advertising revenue as well as follow-up responsibility for local advertising revenue in the Amedia group. In total, Amedia reaches over 2.2 million Norwegians every single day. Of these, 1.75 million are digital readers and users.

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