Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2019 North American Growth Excellence Leadership Award for driving the next-generation of digital advertising strategies.  AdTheorent’s innovative platform and technology-enabled services, including its unprecedented data science-as-service capabilities, make AdTheorent uniquely equipped to execute successful advertising campaigns with complex and nuanced campaign goals.  Because of these market-leading capabilities and AdTheorent’s proven track record of delivering value to advertisers, Frost & Sullivan has named AdTheorent the solution provider of choice in the North American digital advertising market.

“AdTheorent’s platform, products and capabilities are unrivaled in market and the foundation for its growth and competitive differentiation,” said Vikrant Gandhi, Industry Research Director at Frost & Sullivan. “AdTheorent’s product suite allows advertisers to identify the individuals most likely to engage with an advertising campaign in order to deliver on advertiser KPIs at scale.”

The foundation of AdTheorent’s offerings is a proprietary advertising platform which combines millions of data attributes into precise and accurate adaptive models for identifying audiences and optimizing performance.  AdTheorent’s platform consists of four sub-platforms: campaign management, data management, precision media buying, and a core machine learning and predictive targeting engine. Significantly, AdTheorent’s growth rates are higher than the industry average, and its predictive advertising continues to outperform classic segments. A key reason for this growth is its ability to show a clear return on investment (ROI) to customers by driving real-world, measurable business outcomes.

Marketing Technology News: Airbnb Introduces New Search Capabilities for Business Trips

Notably, AdTheorent’s unprecedented data science-as-service capabilities greatly surpass other solutions whose data science offerings are more limited to providing “off the shelf” algorithms and models for use by untrained resources. AdTheorent’s platform and tech-enabled services business model ensures that it offers client-specific campaign management capabilities and tools designed to achieve challenging and complex advertiser objectives.  AdTheorent’s platform automates many of the functions which require significant user attention on competitive platforms, enabling campaign performance against KPIs to be the focus.

“AdTheorent’s results-driven advertising approach enables it to deliver higher value than standalone programmatic solutions. While competing solutions struggle to address the increased demands for performance, transparency, traceability, and privacy protection, AdTheorent consistently detects and meets unfulfilled customer needs,” noted Gandhi. “As one of the few companies to have successfully developed and integrated the core components of digital advertising into a seamless platform, supplemented by best in class services, AdTheorent shows significant potential for continued growth.”

Marketing Technology News: Gartner Survey Shows Inside Sales Organizations Risk Losing 24% of Employees This Year

Each year, Frost & Sullivan bestows this award upon the company that demonstrates excellence in growth and customer value. It recognizes the superiority of the product/service, as well as the overall customer, purchase, ownership, and service experience offered, which has resulted in the recipient company seeing above-market growth and greater share of wallet. The award lauds the growth, diversification, and sustainability strategies of the company.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

Marketing Technology News: Adobe Survey Says That Voice and Screen Combined Are the Future