Advertible, the industry’s leading native-as-a-service platform, announced the appointment of Co-Founder and COO Priti Ohri as its new Chief Executive Officer, succeeding Tom Anderson. This leadership transition signals Advertible’s next phase of innovation and commitment to redefining native advertising in the programmatic ecosystem.

“Native advertising is evolving rapidly, and Advertible is uniquely positioned to lead this transformation. It’s an incredibly exciting time to take on this new role as we continue pushing boundaries with our platform, delivering impactful results for our customers and partners.”

During Anderson’s tenure, Advertible launched its pioneering native-as-a-service platform and forged key partnerships with Tier 1 SSPs, culminating in the company’s recent honorable mention for “Best Industry Startup” at the 2024 AdExchanger Awards.

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With more than 20 years of experience in adtech, media, and retail, Priti Ohri is recognized as a trailblazing leader in the industry. In addition to being named one of the Top Women in Media and Ad Tech by Ad Monsters & AdExchanger, she co-founded DesiUS, a community for South Asians in adtech, in helping to create opportunities for others in the industry. Her relentless drive to foster inclusive innovation has shaped both her career and the positive culture at Advertible.

“I am deeply grateful to Tom for his leadership in bringing Advertible to the forefront of the industry,” said Ohri. “Native advertising is evolving rapidly, and Advertible is uniquely positioned to lead this transformation. It’s an incredibly exciting time to take on this new role as we continue pushing boundaries with our platform, delivering impactful results for our customers and partners.”

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Advertible’s native-as-a-service platform is designed to meet the increasing demand for native advertising, a format known for its higher engagement and profitability compared to traditional ad formats. With cutting-edge tools like AI-driven placement design, Advertible is empowering SSPs to unlock new revenue streams and optimize ad performance.

This leadership transition underscores Advertible’s commitment to innovation, especially as the digital advertising industry shifts toward a cookieless future. With Priti Ohri at the helm, Advertible is poised to lead the next phase of innovation in native ads, ensuring SSPs of all sizes can capitalize on this critical growth opportunity.