Adverty partners with rewarded gCommerce pioneer, Scuti, to bring attributable ROI to in-game advertising

Adverty, the leading in-game advertising provider and multi-patent-holding creator of the programmatic In-Play ad format, announced its partnership with Scuti, the gaming industry’s pioneer in rewarded gCommerce (commerce through gaming). The partnership will allow players to purchase the brands they see during gameplay, directly from their game lobby, and earn rewards with each purchase. Rewards they can use to spend on in-game items and facilitate a better brand-fueled game experience.

For the first time ever, native in-game advertising will offer brands a performance-based, full-funnel solution from eyeball to checkout, providing brands with the attributable ROI they have long been seeking.

Marketing Technology News: SnapLogic Announces Winners of 2022 Enterprise Automation Awards

Built by gaming industry veterans, Scuti, provides game developers with an efficient platform to optimize revenues, conversions, and retention through a proprietary gCommerce marketplace and interoperable rewards program launched from their game lobby. To date the company has signed agreements with over 30 game publishers and strategic partners, projecting over 100 million monthly active users through the games linked to its network by year-end 2023. Interesting to note, the founders of Scuti were also the pioneers of in-game advertising, almost 20 years ago, with Massive Inc, which was later acquired by Microsoft.

Adverty delivers spectacular In-Play™ ads to connect brands with uniquely engaged audiences at scale, while enabling new revenue streams for game developers. In the last 12 months Adverty has heavily expanded its global reach and today enjoys more than 270 mobile game apps in its network. Scuti will also represent Adverty’s in-game ad inventory in the U.S. market, working directly with brand partners and leading agencies to create a full-funnel effect campaign through games.

“The combination of intrinsic in-play ads with rewarded gCommerce is a game changer for the games industry,” said Jonas Söderqvist, CEO of Adverty. “Scuti’s unique platform provides brands the opportunity to sell direct from the games Adverty is running intrinsic in-play ads in. This allows us to provide game makers optimal returns while giving players a better experience”.

Marketing Technology News: MarTech Interview with Andrew Feigenson, CEO at Vivvix

Together, Scuti and Adverty plan to facilitate a harmonious relationship between players, brands and game-makers. Scuti provides the platform for players to purchase the very brands they experience in their games through native Adverty billboards, providing brands with the attributable ROI which has been missing from in-game advertising, until now. For game makers, the combined partnership provides a safe and reliable revenue stream which rewards players, and in turn facilitates greater in-game spending through Scuti$ proprietary rewards system.

“This partnership with Adverty will open the flood-gates to greater brand investments in games.” said Nicholas Longano, CEO and Founder of Scuti, “It offers brands performance and attributable ROI that has not been available to them in the past, encouraging greater spending against intrinsic In-Play ads, while allowing every game maker the ability to protect and optimize their ad revenues, generating incremental revenues through Scuti’s exclusive rewarded gCommerce platform. Ultimately, it’s the players who win, with realism added to their games, curated product offerings, and rewards which are used to fuel their game experience.”

Marketing Technology News: As AI Drives Marketing, Customers Still Clamor For Human Support