Gensquared, a consulting firm focused on helping enterprise businesses transform their data into actionable insights that drive business growth, is excited to announce the launch of their podcast, Data-Driven Leaders.

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“Now, we are seeking data-driven leaders to join us, lend their voices and help challenge the status quo. We’re thrilled to have conversations with leaders showcasing what you need to ensure success with data analytics in this modern age.”

Data-Driven Leaders is a podcast for business and technology leaders who are shaping and influencing the future of data and analytics. It goes behind the scenes with CDOs, CIOs, and other executives for insightful conversations on data trends, data best practices, and how to deliver successful digital transformations.

As businesses face an increasingly complex and competitive landscape, they realize data is the key to differentiating. It’s no surprise that businesses are doubling down on their data and analytics initiatives as a result. However, recent studies have found that 70-80% of all digital initiatives don’t reach their goals.

“For the past decade, Gensquared has been successfully challenging the status quo on how traditional data and analytics initiatives are delivered. You could say it’s been our mission,” said Christina O’Reilly, Gensquared Chief Marketing Officer and host of Data-Driven Leaders. “Now, we are seeking data-driven leaders to join us, lend their voices and help challenge the status quo. We’re thrilled to have conversations with leaders showcasing what you need to ensure success with data analytics in this modern age.”

Recently named one of Canada’s Top Growing Businesses for 2021, Gensquared is excited to share best practices with the industry from today’s top leaders, on topics including data modernization, data governance, building data-driven cultures, the art and science of data storytelling, and more.

The first episode features the SVP of Technology at a large North American luxury designer fashion retailer discussing how leaders can connect people and data to create engaging and personalized customer experiences. She also shares how leaders can drive data-driven cultures by connecting data initiatives to business outcomes.

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