Bloomberg Unveils ad.apt, a New Display Ad Format

Shalaka Nalawade

August 3, 2018

With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers

Bloomberg Media Group recently launched ad.apt, a new display ad format that introduces innovative ad solutions in display advertising. ad.apt leverages Bloomberg’s unique data, content and design footprint, enabling the company to convert a simple set of brand elements into a host of high-impact, natively designed formats.

ad.apt allows advertisers to submit a headline, subhead, logo, brand images, video and a call to action. The brand assets are then built in-house and can be turned into a video, data, or a Bloomberg-related article. It also tailors the ad based on the viewer’s browsing history.

Also Read: Facebook Gets Moat On-board for Video Ad Metrics

The dynamic elements of ad.apt include:

ad.apt data: Integrates Bloomberg’s relevant data intelligence with a brand’s story, providing real-time information to Bloomberg users as they engage with market-moving news
ad.apt story: Engages Bloomberg audiences with content that inspires and informs, by aligning with select Bloomberg topics or showcasing custom brand narratives
ad.apt play: Highlights brand videos that are shared cinematically at scale, across screens
ad.apt brand: Designed to deliver maximum brand impact with minimum brand resources

Bloomberg Unveils ad.apt, a New Display Ad Format — *Courtesy: Bloomberg*

ad.apt is fully scalable across all of Bloomberg Media Group’s global properties. “In an ever-changing digital environment, the advertising industry is shifting to deliver a single cross-screen ad solution, and with ad.apt, Bloomberg Media Group has built a cross-platform ad unit that is premium yet turn-key,” said the company in its press release.

Also Read: LinkedIn Joins the Bandwagon; Offers Carousel Ads For Sponsored Content

How ad.apt works

It puts Bloomberg’s design resources to work for you, delivering tailored solutions for the widest range of unique brand goals and capabilities.
The solutions extend brand assets across multi-dimensional functionalities effortlessly. A natively designed, component-based system assembles brand elements dynamically, flowing into any screen, on any device. Aspect-ratio-based sizes adjust responsively to each environment.
It delivers superior user experiences across a full spectrum of brand objectives, all of which can be used together to optimize impact — without an additional lift.

ad.apt joins Bloomberg Media Group’s ad product portfolio, which has grown from eight products in 2015 to 21 this year.

Shalaka Nalawade

Shalaka has been a journalist for past eight years, having worked with media houses like Times of India and All India Radio. She can dabble in writing about topics that range from subjects like science, visual arts, music, fashion, and pop culture. A published author, in her free time you'll find her either cooking up plots for her next book or thinking about baking cakes.