Author

Shalaka Nalawade

Shalaka has been a journalist for past eight years, having worked with media houses like Times of India and All India Radio. She can dabble in writing about topics that range from subjects like science, visual arts, music, fashion, and pop culture. A published author, in her free time you'll find her either cooking up plots for her next book or thinking about baking cakes.

Analytics

AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services

Shalaka Nalawade Aug 14, 2018 0

Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, recently announced a new hire. The new executive with…
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Video Advertising

It’s All In The Stories: How To Attract Millennials And Gen Z

Shalaka Nalawade Aug 10, 2018 2

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of…
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Analytics

Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Shalaka Nalawade Aug 8, 2018 0

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would…
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Privacy and Regulations

OneTrust Leads Global Privacy Management Software Market: Ovum Report

Shalaka Nalawade Aug 6, 2018 0

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of…
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Native & Programmatic Advertising

Bloomberg Unveils ad.apt, a New Display Ad Format

Shalaka Nalawade Aug 3, 2018 0

With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, a new display ad format that introduces innovative ad solutions in display advertising.…
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Social Media Advertising

Facebook Gets Moat On-board for Video Ad Metrics

Shalaka Nalawade Aug 2, 2018 0

Advertisers will be Able to Use Moat's Measurement Platform for Facebook's New Video Ad Play Metric Facebook announced that it is changing the way its 3-second and 10-second video view counts are calculated. Until recently, these video…
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Apps for Business

Will Facebook Upstage Slack by Acquiring Redkix?

Shalaka Nalawade Jul 27, 2018 1

Facebook Buys Israeli Enterprise Messaging Company Redkix to Enhance Workplace by Facebook Facebook has acquired Redkix, an email startup that combines email, messaging and calendar features into one app. Redkix will be joining the…
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Apps for Business

Slack Eliminates Competition, Buys Hipchat and Stride from Atlassian

Shalaka Nalawade Jul 27, 2018 0

As a Part of the Deal with Slack, Atlassian will Discontinue Hipchat and Stride from February 2019 Slack took the saying ‘make love, not war’ to heart and decided to take over Atlassian’s workplace messaging apps Hipchat and Stride. The…
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Staff Writers

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Shalaka Nalawade Jul 26, 2018 1

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for…
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Customer Data Platforms

What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures

Shalaka Nalawade Jul 25, 2018 2

This is the Second Investment in SessionM by Salesforce Ventures Salesforce Ventures, the global corporate investment group of Salesforce, led the $23.8 million funding round for SessionM, a customer data and engagement platform. Other…
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People-Based Marketing

All You Need to Know About People-Based Marketing

Shalaka Nalawade Jul 25, 2018 3

People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a Cohesive Customer Experience Believe it or not, but the now popular term – People-Based Marketing – was…
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Privacy and Regulations

Easy Data Portability Comes to Town With Google’s Data Transfer Project

Shalaka Nalawade Jul 24, 2018 0

Google, Along With Microsoft, Twitter, and Facebook, is Introducing the Open-source Data Transfer Project, Which Will Enable Consumers to Directly Transfer Their Data Between Services Tech giants Google, Microsoft, Facebook, and Twitter…
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Social Media Advertising

Facebook Introduces Five New Features in Ads Manager App

Shalaka Nalawade Jul 20, 2018 0

Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building Ads on Mobile Easier Facebook recently announced in a blog that it has added five new features to its Ads…
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Video Platforms

Walmart is Knock Knock Knocking on OTT’s Doors

Shalaka Nalawade Jul 19, 2018 0

Walmart Will Reportedly Offer Video-streaming Service at a Cheaper Rate than Competitors Netflix and Amazon Prime Video The next brand to reportedly enter the video-streaming war is Walmart. This will put Walmart in direct competition…
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Staff Writers

OK Google: Why Your Brand Needs to Talk?

Shalaka Nalawade Jul 19, 2018 0

Voice Searches Need You to Step Up Your Game When It Comes To Content Marketing In the month of May, at Google I/O 2018, CEO Sundar Pichai demonstrated Google Assistant AI placing a realistic phone call and having a 'real' conversation…
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CRM

For a Reported $800 Million, Salesforce Acquires Datorama

Shalaka Nalawade Jul 17, 2018

Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence and Analytics Platform, Will Boost Salesforce’s Marketing Cloud Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama. Datorama…
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Staff Writers

5 Pinterest Hacks That Can Be Used For B2B Marketing

Shalaka Nalawade Jul 16, 2018 8

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help…
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Native & Programmatic Advertising

Is Google’s Responsive Search Ads the Ultimate Advertising Hack You Need?

Shalaka Nalawade Jul 13, 2018 0

Experts are Calling The Machine Learning-powered Responsive Search Ads the Next Big Thing After 2016’s Google Expanded Search Ads Google just is rolled-out a new optimization feature for advertisers at Google Marketing Live. Termed the…
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Influencer Marketing

Get That Coveted Blue Tick On Instagram

Shalaka Nalawade Jul 13, 2018 0

Instagram Offers Australian iPhone Users a Chance to Verify Their Accounts, To Offer the Same to Android Users in Couple of Weeks As a social influencer, it’s important for you to get that “Verified” blue tick against your handle on your…
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Analytics

Think Your Website is Too Small to be Hacked? Think Again, Says Sitelock

Shalaka Nalawade Jul 11, 2018 0

The Secret Life of Websites, a Sitelock Website Security Insider (Q1 2018) Report Published This Month, Gives Insights into Website Security and Much More The Cambridge Analytica data breach turned out to be just the tip of the iceberg.…
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