BuzzShift will join the Blue Cypress family of companies which includes brands such as Sidecar and rasa.io, as well as several partner-network companies. Under the terms of the agreement, Cameron Gawley will remain in his current role as CEO and Grant Denton will continue serving as Managing Director.

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“As a part of the Blue Cypress family, we will have access to the back-office resources and support that will ensure greater efficiencies and continued growth of the agency, as well as various operational sophistications that will be of strong benefit to our clients and employees,” said BuzzShift CEO Cameron Gawley. “This decision was all about leveraging the agency’s existing core formula for success and scaling it for continued growth, and we are thrilled to be doing it with the support of the Blue Cypress team.”

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“We are excited by companies that are driven by purpose, and BuzzShift has demonstrated its commitment to purpose by serving forward-thinking and socially responsible brands and non-profits,” said Amith Nagarajan, Chairman at Blue Cypress. “In an environment of rapidly changing technology, digital strategy and marketing is critically important for brands to stay competitive. BuzzShift brings a unique expertise to our family, and we believe we can help successfully scale the business, both geographically and by vertical.”

BuzzShift works with both high-growth startups and mature industry leaders, including B2C, B2B and nonprofits, to deliver the strategic planning resources and digital marketing services essential to growth. Its existing and past roster of clients includes brands such as USAA, Verizon, Neighborhood Goods, Four Corners Brewing Co., Jack Black and Twilio.

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