Marketers can now seamlessly optimize campaigns around conversions, such as calls, form fills, sales, and appointments, within one platform.

CallTrackingMetrics, a leading provider of call tracking and contact center software, announces a brand new direct integration with Google Ads. The Google Ads Direct Connect integration communicates directly with the Google Ads API in order to allow conversion data to flow between the two platforms. Marketers can now seamlessly optimize campaigns around conversions, such as calls, form fills, sales, and appointments, within one platform.

Todd Fisher, CEO of CallTrackingMetrics, shares, “This integration enhances the flow of information from CallTrackingMetrics to Google Ads so that it is now even easier to optimize ads based on a number of conversion factors and interaction points captured through CallTrackingMetrics such as calls, texts, forms, and chats. No more connecting the dots from a variety of platforms.”

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With this direct integration, CallTrackingMetrics is also one of the only providers in the space with the ability to directly influence conversions for click-to-call and click-to-landing pages in Google Ads.

Triggers in CallTrackingMetrics will automate sending conversion data into Google Ads. Customers can determine what actions they want to count as a conversion, whether that’s a phone call that mentions a specific keyword or lasts over two minutes, or a text message or form fill from a customer. They can also map any conversion actions they already have configured inside of Google Ads into CallTrackingMetrics. Agencies managing multiple client sub-accounts can instantly link those to matching Ads accounts in one click, making set up seamless.

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“It’s now easier than ever before to track the end-to-end experience for a consumer,” shares Fisher. “You won’t even have to leave the CallTrackingMetrics platform to see what inspired a customer to contact you, when and where they decided to convert, and what interactions they’ve had with your sales and support teams.”

The integration also introduces new diagnostic reports to isolate any pages that aren’t fully optimized for call tracking, and produces high-level metrics around cost per call and call through rate by landing page.

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