Channel Factory, the global brand suitability and ad performance platform for YouTube is adding to its leadership ranks as part of its US growth and expansion push, promoting Jed Hartman as its US President and appointing Jeremy Haft as Chief Revenue Officer. The company also announced that Eren Pamir and Jenny Chau are being promoted to C-Suite positions. These hires come off the back of continued global growth, including the recent expansion of Channel Factory’s APAC office. The growth of the business has fueled the need to ensure the company has an executive team in place to deliver against strategic goals.

“As more brands struggle with balancing precise targeting of their messages, in the right environment and with the right context on platforms like YouTube, demand has never been higher for the brand suitability intelligence and the tools we offer,” said Tony Chen, founder and CEO of Channel Factory. “Boosting our executive team with strategic and knowledgeable talent is an important step in driving scale and speed to deliver what our blue-chip clients need most, with an immediate focus on the world’s biggest media market in the US.”

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Hartman, who joined Channel Factory in 2019 as Chief Commercial Officer, bringing experience leading commercial and revenue teams at Washington Post, Time Inc., and Dennis Publishing, will continue to report to Chen. Hartman will expand his remit to oversee sales, marketing, and client solutions, with Jenny Chau leading as Chief Solutions Officer and reporting to Hartman.

“I am honored to work with Tony and the team in leading Channel Factory’s exponential growth and expanding our brand-safe solutions,” said Hartman. “Having Jeremy lead our revenue team will supercharge our efforts to help more brands discover the power of what our platform offers for YouTube advertisers.“

Haft will focus on growing the US revenue team and will report to Jed Hartman. He joins Channel Factory from Amobee, where he most recently served as Senior Vice President of Sales, North America. Prior to Amobee, Haft helped drive revenue for Viant, Visible Measures, Lotame, and MediaPost.

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“I am honored and privileged to be joining Channel Factory at such an exciting time for the organization and our industry. Channel Factory powers contextual suitability and guaranteed outcomes for the world’s largest brands across the world’s biggest video library: YouTube,” said Haft. “Agencies and brands are continuing to look for ways to engage with their sought-after audiences in a brand-safe environment to create action. I am thrilled to be a part of the team to grow our customer relationships and make a positive impact on the amazing momentum Channel Factory is already experiencing.”

In addition, to support these leadership changes, Eren Pamir has been promoted to Chief Financial Officer and Jenny Chau has been promoted to Chief Solutions Officer. Pamir previously held the role of Vice President of Finance and Corporate Development, joining the team in 2019. Chau was previously Senior Vice President of Strategy and Client Operations. She joined Channel Factory in 2015.

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