CloudCommerce, Inc, a leading provider of digital advertising solutions, announced that it has entered into a license agreement with Pattern89 to add its artificial intelligence (AI) technology to SWARM, the Company’s proprietary audience intelligence solution.

Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign.

Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

By adding Patter89 to its growing tech stack, CloudCommerce’s SWARM will allow the Company’s clients to know why some creative works better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900+ creative dimensions of a client’s ads. It will cross-analyze billions of Facebook advertiser data points, within its proprietary data set.

Marketing Technology News: Digital Media Solutions Acquires Insurtech Company UE.co

Then, using artificial intelligence it will find statistically significant creative to improve campaign performance.

According to Andrew Van Noy, CloudCommerce’s CEO, “Integrating AI as an intelligence layer across our entire tech stack will allow us to deliver breakthrough advertising performance. Pattern89 is a critical part of our intelligence layer. AI will be happening under the surface, making our existing tech smarter and unlocking the power of all the data that our clients collect.”

Marketing Technology News: Twilio to Acquire Segment, the Market-leading Customer Data Platform