CloudCommerce, Inc. , a technology driven provider of digital advertising solutions, announced that it plans to file patent applications to protect its novel use of artificial intelligence (AI) and natural language processing (NLP) to reduce the cost of advertising as it continues to transform into a tech company.

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“Simply put – a robust patent process adds enormous value to a tech company,” said Andrew Van Noy, CloudCommerce CEO. “And our continuing development of SWARM, our AI-driven advertising solution, is a cradle of a number of technology breakthroughs which we plan to protect with patent applications. We believe that building a patent portfolio will give us a durable competitive edge in our industry.”

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Mr. Van Noy concluded, “SWARM continues to perform well in the marketplace and our company continues to attract new clients over a broad range of industries. We are also developing a robust new business pipeline of both brands and agencies resulting from our new sales hires in NY, LA, and San Francisco. Word of mouth also seems to be traveling very rapidly. Ironically, this is a very old fashioned, but highly effective way of marketing a high-tech advertising solution.”