For the first time, brands will have inventory data from 40 retailers to activate digital media buying based on in-store availability

Crisp, the open data collaboration platform for brands, distributors and retailers, announced an industry-first partnership with global advertising technology leader, The Trade Desk  that allows marketers on The Trade Desk platform to use shelf-level product data in their digital media buying. The solution provides marketers with daily SKU-level inventory data available for the first time on The Trade Desk platform. This valuable dataset enables marketers to optimize their advertising to markets where their products are available for purchase.

“Inventory data at the store level can help marketers on the Trade Desk platform recalibrate and optimize advertising campaigns with the goal of driving real business results that translate into sales”

Prior to Crisp’s integration with The Trade Desk, marketers relied on historical data based on previous campaigns to inform advertising spend. With the new Crisp solution, a daily feed of shelf inventory data is automatically available as a data segment in The Trade Desk platform. Brands on the platform can overlay Crisp retail data with additional datasets to inform efficient advertising planning and decisioning that has the potential to empower marketers with the insights they need to optimize spend based on the most up-to-date product availability information.

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“Inventory data at the store level can help marketers on the Trade Desk platform recalibrate and optimize advertising campaigns with the goal of driving real business results that translate into sales,” said Ben Sylvan, General Manager, Retail Data Partnerships at The Trade Desk. “With Crisp, we are enabling brands on The Trade Desk platform to allocate ad spend in a new and innovative way, which is when the product is on shelves, thereby aiming to eliminate media waste in areas with supply chain challenges. We welcome Crisp to our growing data marketplace that is helping brands make the most of their data-driven media campaigns.”

“Crisp’s partnership with The Trade Desk aims to solve the media guessing game through unprecedented visibility into retail product availability,” said Are Traasdahl, Founder and CEO, Crisp. “The Trade Desk is the platform of choice for advertising execution on the open web, and by integrating Crisp’s data, a brand’s advertising dollars can go significantly farther, and they can be sure they are spending in the right place.”

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